IMARC Group Forecasts a 4.5% Growth Rate for European Smartphone Market in 2024, Fueled by Next-Generation Connectivity

Market Overview

The Europe smartphone market size was 189.4 million units in 2024 and is expected to reach 288.8 million units by 2033, growing at a CAGR of 4.5% during 2025-2033. Growth factors include 5G technology adoption, AI and enhanced camera features, competitive pricing among manufacturers, affordable device availability, e-commerce growth, and social media influence.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Europe Smartphone Market Key Takeaways

• Current Market Size: 189.4 Million Units in 2024
• CAGR: 4.5% during 2025-2033
• Forecast Period: 2025-2033
• Rapid improvement and adoption of 5G technology are major drivers enhancing smartphone sales.
• Integration of AI and machine learning in smartphones boosts usability and market appeal.
• Growing use of smartphones with high-quality cameras for social media and increased work-from-home trends support market growth.
• Development of foldable smartphones and gaming smartphones creates new growth segments.
• Sustainability and eco-friendly smartphone options are increasingly important to consumers.

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Market Growth Factors

The Europe smartphone ecosystem is rapidly evolving, largely due to the recent 5G technology, due to which rapid adoption of the technology is being observed in the region, along with strong sales of smartphones to meet the requirements of high speed and connectivity on smartphones. According to industry reports, as of Q4 2022, 5G adoption in Europe has grown from 2.5% in Q4 2021 to 7.4% in Q4 2022 representing growth of over three times and thus driving the market's growth.

AI and ML in smartphones have greatly improved the smartphone experience for consumers, through improvements in areas like image processing in smartphone cameras, scheduling, and voice assistants, making smartphones easier and more appealing to consumers. The number of consumers using smart home devices with smartphone capabilities is increasing, permitting a smart home ecosystem to be controlled by smartphones.

At the same time, the availability of devices at all price points from multiple manufacturers, along with economies of scale and deals between manufacturers and component suppliers, has also led to increased competition and subsequently lower prices. Promotional discounts, trade-in deals and financing schemes have also made the devices more affordable, even to the low-income segments of consumers, greatly expanding the smartphone market.

Market Segmentation

Breakup by Operating System:

• Android: Driven by the widespread presence across diverse brands offering choices in price, features, and designs. Android fosters innovation due to its open-source nature and integrates well with Google services.
• iOS: Supported by strong brand loyalty, premium positioning, sleek design, smooth user experience, timely updates, and exclusivity boosting luxury appeal.
• Others: Includes niche or emerging platforms like KaiOS and HarmonyOS and alternative Android distributions such as LineageOS and OxygenOS, catering to regional preferences and niche needs.

Breakup by Display Technology:

• LCD Technology: Favored for cost-effective displays with high resolution and brightness, enabled by mature manufacturing and innovations like LED backlighting and quantum dot enhancement.
• OLED Technology: Preferred for slim, lightweight displays with superior image quality, deep blacks, high contrast ratios, and adoption in premium devices, with innovations supporting flexible and curved screens.

Breakup by RAM Capacity:

• Below 4GB: Targets budget-conscious consumers seeking basic functionality; manufacturers optimize software and components for efficiency and cost.
• 4GB - 8GB: Balances affordability and performance for mid-range consumers, offering better processors, cameras, and displays suitable for gaming and multitasking.
• Over 8GB: Caters to premium segment demanding high performance, advanced camera systems, high-refresh-rate displays, and 5G connectivity.

Breakup by Price Range:

• Ultra-Low-End (Less Than $100): Focuses on affordability with basic smartphone functionalities targeting budget-conscious consumers, mainly in emerging markets.
• Low-End ($100-<$200): Entry-level devices with enhanced performance and camera features aiming for better value for money.
• Mid-Range ($200-<$400): Balances performance, features, and affordability for a broad consumer base with advances in chipset, display, and AI functionalities.
• Mid- to High-End ($400-<$600): Premium features at accessible prices, including advanced camera systems, higher refresh rates, and faster charging.
• High-End ($600-<$800): Latest technology and design sophistication aimed at discerning consumers valuing innovation and exclusivity.
• Premium ($800-<$1000): High-quality craftsmanship integrating foldable displays, ceramics, and advanced security with luxury services and limited editions.
• Ultra-Premium ($1000 and above): Represents epitome of luxury and innovation with technologies like under-display cameras, graphene batteries, and bespoke customization.

Breakup by Distribution Channel:

• OEMs: Driven by demand for technological innovation and differentiation, with emphasis on eco-conscious production processes.
• Online Stores: Fueled by digitalization and e-commerce trends, emphasizing seamless shopping experiences and secure payment gateways.
• Retailers: Demand for omnichannel experiences and personalized service, integrating inventory management and customer relationship management systems.

Breakup by Country:

• Germany: Led by demand for high-quality, innovative devices from a tech-savvy population with strong purchasing power.
• France: Driven by demand for stylish, high-performing, and affordable smartphones with growing interest in sustainability.
• United Kingdom: Shaped by innovation, brand loyalty, and consumer behaviors focusing on connectivity, multimedia, AR/VR, and contactless payments.
• Italy: Focuses on design, functionality, and value with demand for smartphones supporting multitasking, productivity, and creativity.
• Spain: Characterized by tech-savvy consumers prioritizing performance, style, and advanced features like fast charging and high-quality cameras.
• Others: Influenced by economic stability, regulations, and cultural norms with technology and connectivity trends shaping the market.

Regional Insights

Germany dominates the European smartphone market with strong consumer purchasing power and a tech-savvy population seeking devices with advanced features. Alongside Germany, major markets such as France, the United Kingdom, Italy, and Spain contribute to shaping the region, with each country exhibiting specific preferences that drive demand. The overall forecast period of 2025-2033 expects sustained growth at a CAGR of 4.5%, reaching 288.8 million units by 2033.

Recent Developments & News

In 2023, Xiaomi launched its Mi 12 series, marking its entry into the premium smartphone segment. The series includes flagship specifications such as Qualcomm's latest Snapdragon processor, high-resolution displays with fast refresh rates, and advanced camera systems capable of professional-quality photo and video capture. Xiaomi also integrated AI-powered software features and enhanced security measures to distinguish its products within the competitive European market.

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Key Players

• Xiaomi

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