United States Scented Garbage Bags Market Poised for Steady Growth Through 2035

The United States scented garbage bags market is entering an exciting growth phase, projected to increase from USD 309.5 billion in 2025 to USD 422.1 billion by 2035, advancing at a compound annual growth rate (CAGR) of 3.2%. This upward trajectory reflects the country’s rising demand for odor-control solutions in everyday waste management, supported by lifestyle shifts, urbanization, and growing sustainability commitments.

Market Momentum and Consumer Shifts

Scented garbage bags are no longer just a household accessory; they are evolving into an essential part of modern living. U.S. consumers are increasingly seeking convenience-driven household products that enhance hygiene and comfort, making odor-control solutions highly desirable. The surge in urban population density, higher waste generation, and a broader variety of fragranced consumer goods are all contributing to this steady growth.

More households are willing to pay for premium garbage bags that neutralize unpleasant odors while providing durability and ease of use. This is especially true in urban apartments, smaller living spaces, and busy households where waste accumulates quickly. These consumer preferences are shaping the market’s direction and opening doors for both established and emerging players.

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Polyethylene at the Forefront

Polyethylene (PE) continues to dominate the U.S. scented garbage bags market, expected to account for 47.6% of revenue in 2025. Its wide availability, strength, flexibility, and cost-effectiveness have made it the material of choice for manufacturers. What’s more, PE adapts well to fragrance infusion, which is central to the scented bag segment.

Innovation is also reshaping this material’s future. Producers are introducing recyclable and biodegradable polyethylene blends that support both consumer convenience and environmental sustainability. This dual advantage has cemented PE’s leadership and ensures its relevance for the coming decade.

Rising Demand for Smaller Capacity Bags

Within capacity segments, bags up to 10 gallons are projected to hold the largest share—41.3% by 2025. These smaller-sized garbage bags have become staples in kitchens, bathrooms, and office spaces across the U.S. Their practicality, affordability, and ease of use make them particularly appealing for urban households.

Retailers have responded by expanding product assortments, offering multi-pack options, and developing both economy and premium fragranced versions. This balance of affordability and variety has fueled continued adoption in day-to-day waste management routines.

Retail and Consumer End Use Takes the Lead

By 2025, the retail and consumer sector is expected to account for 52.4% of total market revenue, making it the leading end-use category. Consumer preferences are driving scented garbage bags to the forefront of retail shelves, with strong visibility in supermarkets, convenience stores, and online platforms. Aggressive marketing campaigns, coupled with growing fragrance choices such as lavender, citrus, vanilla, and fresh linen, are amplifying product appeal.

The popularity of private label products and subscription-based purchasing through e-commerce platforms is further boosting household adoption. As convenience and hygiene become top priorities, the retail segment will continue to anchor market growth.

Regulatory Push and Sustainability Goals

The U.S. government has been active in promoting eco-friendly waste management practices, encouraging recycling and reducing landfill contributions. This has made sustainability a key consideration for manufacturers of scented garbage bags. Brands are investing heavily in biodegradable materials and recyclable packaging options to align with regulatory requirements and meet consumer expectations.

The Environmental Protection Agency (EPA) has emphasized reducing household waste, spurring awareness around proper disposal methods. This alignment between consumer demand, regulatory frameworks, and sustainability initiatives is driving a transformation in product innovation.

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Competitive Landscape

The U.S. scented garbage bags market is shaped by both established leaders and dynamic emerging players. Industry stalwarts like Berry Global, Inc., Reynolds Consumer Products (Hefty), and Poly-America, L.P. dominate the market with strong distribution networks and brand recognition. These companies are continuously innovating with new fragrance varieties, drawstring closures, and antimicrobial technologies to stay ahead of consumer expectations.

At the same time, innovative challengers such as BeyondGREEN biotech, Inc. and Great Wrap are making their mark with eco-friendly alternatives, compostable solutions, and sustainable packaging innovations. Their ability to combine functionality with environmental responsibility has enabled them to attract eco-conscious consumers, creating healthy competition across the market.

Universal Plastic Bag Manufacturing Co., International Plastics, Inc., and American Plastics Company are further strengthening their positions by offering customized solutions and scaling up recyclable product lines. Meanwhile, companies like Four Star Plastics and Harwal Group of Companies are investing in technologies that enhance durability and odor control, bridging the gap between affordability and premium performance.

Recent Industry Developments

In May 2025, Reynolds Consumer Products (Hefty) introduced FABULOSO® lemon scent garbage bags, tapping into cross-brand partnerships to elevate fragrance innovation. Earlier in the year, Hefty also expanded its Energy Bag Program, converting hard-to-recycle plastics into building materials, aligning brand strategy with circular economy goals.

Berry Global, in collaboration with Microban International, launched Color Scents® antimicrobial garbage bags in April 2025, available at Walmart stores, blending hygiene innovation with everyday convenience.

In September 2025, Hefty unveiled pumpkin spice-scented garbage bags, creating a seasonal product that combines novelty with practicality. These developments reflect how product innovation and creative branding are critical in maintaining consumer engagement in a competitive market.

Future Outlook

From 2025 to 2035, the United States scented garbage bags market is expected to generate incremental revenue opportunities of USD 112.6 billion. This growth will be fueled by increasing household adoption, urbanization, and sustained innovation in both fragrances and eco-friendly formulations.

The market’s transformation underscores how consumer lifestyle changes, regulatory emphasis on sustainability, and fierce competition among established and emerging players are converging to create new opportunities.

As more Americans prioritize hygiene, odor control, and eco-conscious living, scented garbage bags will continue to play a central role in domestic waste management. Manufacturers that successfully combine innovation, sustainability, and affordability will be best positioned to capture growth in the decade ahead.

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