Sparkling Wine Market Valued at USD 10.72 Billion in 2024, Expected to Reach USD 15 Billion by 2035, Growing at a CAGR of 3.1% (2025–2035)

The Sparkling Wine Market continues to expand steadily as global consumers embrace premium alcoholic beverages associated with luxury, celebration, and social experiences. Valued at USD 10.72 billion in 2024, the market is expected to grow to USD 15 billion by 2035, registering a CAGR of 3.1% from 2025 to 2035.

Sparkling wine—characterized by its effervescence and sophisticated flavor profile—has transitioned from being a celebratory beverage for special occasions to an increasingly common choice for casual gatherings, dining, and gifting. The market’s growth is supported by rising disposable incomes, the influence of western dining culture, and a growing global preference for premium and organic alcoholic beverages.

Key Market Growth Drivers

1. Increasing Popularity of Premium Alcoholic Beverages:

Consumers worldwide are shifting toward premium and high-quality alcoholic beverages, viewing them as symbols of sophistication and taste. The rising demand for champagne, prosecco, cava, and rosé varieties highlights this premiumization trend, especially among urban and millennial populations.

2. Expanding Celebration and Social Drinking Culture:

The association of sparkling wine with festivities, weddings, corporate events, and holiday celebrations continues to drive market growth. The rise of the “experiential consumption” trend, where consumers prioritize experiences over material possessions, has led to higher consumption during gatherings and leisure events.

3. Product Innovation and Flavor Diversification:

Manufacturers are responding to changing consumer preferences through flavor innovation, introducing fruit-infused, low-alcohol, and vegan-friendly sparkling wines. The launch of ready-to-drink (RTD) sparkling options and smaller single-serve formats has expanded the consumer base to younger and more casual drinkers.

4. Growing Online Alcohol Retail and E-commerce Expansion:

Digitalization is reshaping the alcohol retail industry. The expansion of online liquor stores, subscription-based delivery models, and digital marketing campaigns has made sparkling wine more accessible, particularly in regions with growing e-commerce penetration.

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Emerging Market Trends

1. Premiumization and Luxury Positioning:

Luxury and prestige labels are gaining traction as consumers associate sparkling wine with status, celebration, and exclusivity. Limited-edition bottles, vintage labels, and collaborations with fashion and lifestyle brands are amplifying this premium trend.

2. Rise of Low- and No-Alcohol Sparkling Wines:

As health-conscious drinking gains popularity, low-alcohol and alcohol-free sparkling wines are emerging as major growth drivers. These alternatives cater to consumers seeking moderation without sacrificing flavor or social participation.

3. Sustainability and Organic Winemaking:

Environmental awareness is influencing purchasing decisions, prompting wineries to adopt sustainable production practices, eco-friendly packaging, and organic vineyard management. Carbon-neutral wineries and recyclable glass initiatives are reshaping brand identities within the sparkling wine segment.

4. Experiential and Lifestyle Marketing:

Brands are engaging consumers through immersive experiences, such as vineyard tours, tasting events, and digital storytelling. Social media marketing and influencer collaborations are key tools for attracting millennial and Gen Z consumers.

Regional Insights

Europe dominates the global sparkling wine market, driven by strong consumption in Italy, France, Spain, and Germany. Iconic wine-producing regions such as Champagne, Veneto, and Catalonia remain at the heart of global supply. European producers also lead innovation in sustainable and organic winemaking.

North America continues to be a significant growth region, supported by rising demand for premium and sparkling beverages among younger demographics. The United States market is expanding rapidly, with domestic producers diversifying into prosecco-style and rosé sparkling wines.

Asia-Pacific is emerging as a high-potential region, with rising disposable incomes and western influence on social drinking habits driving demand. Countries like Japan, China, India, and Australia are witnessing strong market traction, particularly in metropolitan areas and luxury hospitality sectors.

Latin America and the Middle East are seeing gradual adoption, with growing interest in imported sparkling wines and local production initiatives aimed at capturing domestic festive occasions and tourism-driven consumption.

Opportunities in the Sparkling Wine Market

1. Expansion of Organic and Vegan Product Lines:

Rising consumer preference for ethical and sustainable products is encouraging producers to invest in organic vineyards, vegan-friendly processes, and minimal-intervention winemaking.

2. Emerging Markets and Tourism Growth:

The growth of wine tourism and the hospitality industry in emerging economies provides strong distribution opportunities for both international and local sparkling wine brands.

3. Innovative Packaging and Branding:

Innovations such as canned sparkling wines, recyclable packaging, and limited-edition branding are attracting modern consumers seeking both convenience and luxury appeal.

4. Expanding Female Consumer Segment:

Sparkling wine enjoys strong appeal among women consumers, particularly in urban settings, where lifestyle marketing campaigns emphasize celebration, empowerment, and elegance.

Challenges in the Market

Despite its growth prospects, the sparkling wine market faces several challenges:

• High production and storage costs associated with traditional fermentation methods.
• Fluctuating raw material prices, especially grapes and glass bottles.
• Stringent alcohol regulations and varying tax structures across markets.
• Seasonal consumption patterns, with demand peaking during holidays and festive seasons.

Producers are addressing these concerns through cost optimization, supply chain resilience, and year-round marketing campaigns to maintain consistent demand.

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Future Outlook

The Sparkling Wine Market is poised for steady growth as global consumers continue to associate it with celebration, sophistication, and indulgence. With advancements in production technology, sustainability initiatives, and flavor diversification, the market is set to reach USD 15 billion by 2035.

In the coming decade, innovation will focus on premium, low-alcohol, and sustainable product lines, supported by digital retail expansion and lifestyle-driven marketing. Brands that successfully balance tradition with modern consumer expectations will thrive in this evolving landscape.

Conclusion:

The global Sparkling Wine Market, growing from USD 11.05 billion in 2025 to USD 15 billion by 2035, at a CAGR of 3.1%, reflects the evolving consumer shift toward premium experiences, responsible consumption, and lifestyle indulgence. As producers blend heritage craftsmanship with modern innovation, sparkling wine is set to maintain its position as the beverage of choice for celebrations, luxury dining, and everyday enjoyment worldwide.

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