Saudi Arabia Perfume Market Size to Surpass USD 2.7 Billion by 2033 | Exhibiting CAGR of 3.9%

Saudi Arabia Perfume Market Overview

Market Size in 2024: USD 1.9 Billion

Market Size in 2033: USD 2.7 Billion

Market Growth Rate 2025-2033: 3.9%

According to IMARC Group's latest research publication, "Saudi Arabia Perfume Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia perfume market size was valued at USD 1.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.7 Billion by 2033, exhibiting a CAGR of 3.9% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Perfume Market

• AI enhances fragrance formulation in Saudi Arabia, analyzing consumer preferences and traditional oud profiles to create personalized scent combinations that resonate with cultural heritage and modern tastes.
• Government-backed retail modernization initiatives employ AI-powered recommendation systems in perfume outlets, matching customers with ideal fragrances based on personality profiles and previous purchase patterns.
• AI-driven inventory management systems optimize stock levels across Saudi perfume retailers, predicting demand for seasonal scents and reducing waste in premium fragrance collections.
• Saudi perfume brands utilize AI chatbots to guide customers through virtual scent consultations, replicating the personalized in-store experience for online shoppers across the Kingdom.
• AI-powered quality control monitors perfume production processes in Saudi facilities, ensuring consistency in oud and musk concentrations while maintaining authentic traditional aromatic standards.

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How Vision 2030 is Transforming Saudi Arabia Perfume Industry

Saudi Arabia’s Vision 2030 is transforming the perfume industry by boosting local manufacturing, promoting traditional Arabian fragrances like oud and musk, and modernizing the retail sector. Tourism growth and megaprojects such as NEOM and Qiddiya are driving luxury perfume sales, while strong support for SMEs and digital infrastructure is enabling innovative local brands and expanding e-commerce reach—positioning the Kingdom as a rising global hub for luxury fragrances.

Saudi Arabia Perfume Market Trends & Drivers:

Saudi Arabia's perfume market is experiencing robust growth, driven by the profound cultural significance of fragrances in Saudi society, where perfumes represent hospitality, personal cleanliness, social decorum, and religious devotion. The high prevalence of perfume use during religious ceremonies, weddings, and social gatherings reinforces their essential role in daily life, with traditional practices like fragrance layering and wearing multiple scents for different occasions driving high purchase frequency. The Kingdom's heritage connection with luxury fragrances such as oud, musk, and rose attars has cultivated a discerning consumer base that appreciates authenticity, rarity, and long-lasting aromatic profiles. This cultural appreciation for scent supports robust domestic demand and maintains market stability, with consumers seeking products that align with their identity and lifestyle rather than generic offerings.

The market is further propelled by rising disposable incomes, particularly among younger demographics, resulting in increased spending on premium and niche perfumes. This trend is amplified by heightened exposure to global fragrance trends through social media platforms such as Instagram and TikTok, which significantly influence purchasing decisions among Gen Z and millennial consumers with strong aesthetic sensibilities. The transformation of retail infrastructure, including the proliferation of modern shopping malls, luxury boutiques, and sophisticated e-commerce platforms, has democratized access to perfumes across different income classes. Online shopping provides convenience, exposure to broader product offerings, and the ability to compare products and read reviews before purchasing. Urbanization trends, coupled with government initiatives to promote retail and lifestyle sectors as components of economic diversification under Vision 2030, have attracted diverse consumer segments. The expansion of organized retail channels, with over 1,200 new perfume outlets projected to open across the Kingdom, combined with digital commerce platforms experiencing 30% year-on-year growth, demonstrates the market's dynamic evolution. International luxury brands are establishing flagship stores in major cities like Riyadh and Jeddah, while local artisanal perfumers maintain cultural authenticity through traditional manufacturing techniques, creating a competitive yet complementary market ecosystem that serves both traditional preferences and contemporary tastes.

Saudi Arabia Perfume Market Industry Segmentation:

The report has segmented the market into the following categories:

Price Insights:

• Premium Products
• Mass Products

Gender Insights:

• Male
• Female
• Unisex

Product Insights:

• Arabic
• French
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Abdul Samad Al Qurashi
• Ahmed Al Maghribi Perfumes
• Ajmal Perfumes
• Arabian Oud
• Rasasi Perfume Industry LLC
• Rashat
• Swiss Arabian Perfumes Group

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Recent News and Developments in Saudi Arabia Perfume Market

• February 2025: V Perfumes, a prominent GCC fragrance retailer, inaugurated its latest store at Jeddah's Mall of Arabia, expanding its retail footprint across the Kingdom and offering exclusive fragrance collections featuring both international and regional brands to meet growing consumer demand for premium perfumes.
• March 2025: Leading perfume retailers across Riyadh, Jeddah, and Dammam reported significant expansion in their niche and artisanal fragrance sections, introducing discovery sets and limited-edition collections that allow consumers to explore diverse scent profiles before committing to full-sized bottles, reflecting the growing trend toward personalized fragrance experiences.
• May 2025: The National Museum in Riyadh hosted the "Perfumes of the East" exhibition in partnership with the Institut du Monde Arabe, showcasing the rich heritage of the Arab world's historical and contemporary relationship with perfumery through archaeological artifacts and modern artworks, reinforcing Saudi Arabia's position as a cultural center for fragrance appreciation.

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