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Saudi Arabia Luxury Perfume Market Predicted to Exceed USD 194.43 Million by 2033, Rising At A CAGR Of 5.16%

Saudi Arabia’s luxury perfume market is experiencing steady expansion, driven by rising premiumization, personal grooming awareness, and increasing demand for high-end fragrances. The market is projected to maintain consistent growth through 2033, supported by evolving consumer preferences and strong retail development.
Published 10 December 2025

Saudi Arabia Luxury Perfume Market Overview

Market Size in 2024: USD 123.62 Million

Market Size in 2033: USD 194.43 Million

Market Growth Rate 2025-2033: 5.16%

According to IMARC Group's latest research publication, "Saudi Arabia Luxury Perfume Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia luxury perfume market size was valued at USD 123.62 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 194.43 Million by 2033, exhibiting a CAGR of 5.16% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Luxury Perfume Market

  • AI-powered fragrance recommendation platforms analyze individual preferences and skin chemistry to suggest personalized scent profiles, enabling brands to offer bespoke digital consultations in Saudi Arabia.
  • Smart scent profiling systems use machine learning to match consumers with luxury perfumes based on lifestyle patterns, reducing traditional trial-and-error shopping experiences.
  • AI-driven inventory management optimizes stock levels for premium perfume retailers across Saudi Arabia, predicting demand patterns for exclusive fragrance collections.
  • Virtual fragrance consultation tools powered by AI help luxury perfume brands engage customers remotely, enhancing the shopping experience for high-end consumers.
  • Predictive analytics enable luxury perfume manufacturers to identify emerging scent preferences among Saudi consumers, guiding product development and marketing strategies.

Grab a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-luxury-perfume-market/requestsample

How Vision 2030 is Transforming Saudi Arabia Luxury Perfume Industry

Saudi Arabia's Vision 2030 is revolutionizing the luxury perfume industry by prioritizing economic diversification, cultural heritage preservation, and premium retail expansion. The initiative drives demand for high-end fragrances, integrating traditional Arabian scents like oud with contemporary luxury offerings. This transformation aligns with tourism growth and retail modernization goals, promoting luxury shopping destinations in megaprojects like NEOM, The Red Sea Project, and Qiddiya. Local and international luxury brands are establishing flagship stores and exclusive boutiques, while digital retail platforms enhance accessibility to premium fragrances. The emphasis on cultural identity and luxury experiences positions Saudi Arabia as a leading market for premium perfumery, attracting global luxury houses and reinforcing the Kingdom's status as a hub for high-end fragrance retail in the Middle East.

Saudi Arabia Luxury Perfume Market Trends & Drivers:

Saudi Arabia's luxury perfume market is experiencing robust growth, driven by rising disposable incomes, a strong cultural affinity for premium fragrances, and increasing demand among younger, brand-conscious consumers. The market is fueled by the Kingdom's deep-rooted tradition of perfume usage, where fragrances symbolize hospitality, personal identity, and social status. With over 29.1 million active social media users representing 79.3% of the population as of January 2023, digital platforms like Instagram and Snapchat are reshaping consumer preferences and purchasing decisions. Influencers and celebrities drive brand visibility through personal fragrance launches, exemplified by Saudi media personality Sara Murad's 2023 debut of "By Sara Murad," underscoring the power of personal branding in this space.

The rapid expansion of e-commerce and tourism is significantly boosting market demand. Saudi Arabia welcomed over 100 million tourists in 2023, including 27 million international visitors, driving heightened demand for traditional Arabian fragrances such as oud and musk. Enhanced by technologies like augmented reality for virtual scent exploration, online platforms offer interactive and personalized shopping experiences, democratizing access to luxury perfumes. By the end of 2023, there were 1,263 commercial records for perfume manufacturing and bottling, highlighting robust sector growth. The rise of specialty stores and exclusive boutiques in major cities, combined with the entry of international luxury brands, continues to elevate the market, catering to a discerning clientele that values quality, authenticity, and long-lasting fragrances.

Saudi Arabia Luxury Perfume Market Industry Segmentation:

The report has segmented the market into the following categories:

Price Insights:

  • $50 - $100
  • $100 - $200
  • Above $200

Distribution Channel Insights:

  • Specialty Stores
  • Online Stores

End User Insights:

  • Male
  • Female
  • Unisex

Breakup by Region:

  • Northern and Central Region
  • Western Region
  • Eastern Region
  • Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Buy the Latest 2026 Edition: https://www.imarcgroup.com/checkout?id=34361&method=1315

Recent News and Developments in Saudi Arabia Luxury Perfume Market

  • February 2025: A leading GCC fragrance retailer inaugurated its store at a premier shopping destination in Jeddah, expanding its presence in Saudi Arabia's luxury perfume market by offering curated collections of exclusive international and regional premium fragrances, demonstrating continued investor confidence in the Kingdom's growing appetite for high-end perfumery products.
  • March 2025: An international fragrance exhibition announced record participation from Saudi Arabian luxury perfume manufacturers and retailers, showcasing innovative bespoke fragrance technologies and sustainable production methods, highlighting the industry's focus on niche perfumery, clean label formulations, and premium oud-infused collections that cater to discerning Saudi consumers.
  • October 2025: Major perfume retailers reported strong growth in the luxury segment during the Jeddah Perfume Exhibition, with exclusive fragrance collections and limited-edition launches attracting significant consumer interest, reinforcing Saudi Arabia's position as a key market for premium perfumery in the Middle East region.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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