Saudi Arabia Beauty and Personal Care Market to Grow Worth USD 6.4 Billion by 2033 | Exhibiting CAGR of 3.7%

Saudi Arabia Beauty and Personal Care Market Overview

Market Size in 2024: USD 4.6 Billion

Market Size in 2033: USD 6.4 Billion

Market Growth Rate 2025-2033: 3.7%

According to IMARC Group's latest research publication, "Saudi Arabia Beauty and Personal Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Beauty and Personal Care Market

• AI-powered personalization engines analyze skin profiles and beauty preferences, delivering customized product recommendations that enhance consumer satisfaction across Saudi Arabia's diverse demographic landscape.
• Virtual try-on technology revolutionizes shopping experiences through augmented reality applications, enabling digital makeup testing and reducing return rates while building purchase confidence for Saudi online beauty consumers.
• Machine learning algorithms optimize inventory management and predict trending beauty products, helping Saudi retailers stock products aligned with evolving consumer preferences and seasonal demand patterns.
• AI-driven chatbots provide instant beauty consultations and skincare advice, offering personalized guidance and product suggestions that replicate in-store expertise for Saudi digital shoppers.
• Computer vision systems enable advanced skin analysis tools, identifying concerns like aging signs and pigmentation issues to recommend targeted treatment products for Saudi Arabia's climate-specific skincare needs.

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How Vision 2030 is Transforming Saudi Arabia Beauty and Personal Care Industry

Saudi Arabia’s Vision 2030 is reshaping the beauty and personal care industry by advancing economic diversification, women’s empowerment, and local manufacturing aligned with global standards. Investments in domestic production are reducing import reliance while generating employment across manufacturing, retail, and digital commerce. Strong regulatory frameworks enhance product safety and consumer trust, while digital infrastructure expansion accelerates e-commerce and social commerce growth. Support for entrepreneurship and sustainable practices further positions the sector as a growing contributor to economic development and a regional beauty hub.

Saudi Arabia Beauty and Personal Care Market Trends & Drivers:

Saudi Arabia's beauty and personal care market is experiencing robust growth, driven by a predominantly young, digitally-connected population highly exposed to global beauty trends through social media platforms like Instagram, TikTok, and YouTube. This tech-savvy demographic, with significant internet penetration, actively engages with beauty influencers and online communities shaping purchasing decisions and product preferences. Rising disposable incomes under Vision 2030's economic diversification enables middle and upper-middle class consumers to invest in premium, luxury beauty products offering superior quality and sophisticated experiences.

Cultural shifts significantly impact market dynamics, particularly increasing women's workforce participation and public life engagement driving demand for professional grooming and cosmetics. Evolving beauty standards and growing acceptance of self-care routines among both genders expand the consumer base beyond traditional demographics. The market benefits from expanding retail infrastructure including specialist beauty stores, hypermarkets offering comprehensive product selections, and rapidly growing e-commerce platforms providing convenience and competitive pricing. Regulatory enhancements by the Saudi Food and Drug Authority strengthen consumer confidence through improved product listing guidelines and safety standards, encouraging both international brand expansion and local manufacturer development across the Kingdom's beauty sector.

Saudi Arabia Beauty and Personal Care Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Personal Care Products
• Hair Care Products
• Shampoo
• Conditioner
• Hair Oil
• Others
• Skin Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Bath and Shower Products
• Oral Care Products
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Men's Grooming Products
• Fragrances and Perfumes
• Cosmetics/Make-up Products
• Facial Cosmetics
• Eye Cosmetic Products
• Lip and Nail Products
• Hair Styling and Coloring Products

Application Insights:

• Premium Products
• Mass Products

Breakup by Distribution Channel:

• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Access the Latest 2026 Data & Forecasts: https://www.imarcgroup.com/checkout?id=16463&method=1315

Recent News and Developments in Saudi Arabia Beauty and Personal Care Market

• June 2025: Beautyworld Saudi Arabia concluded its successful fifth edition in Riyadh, gathering hundreds of exhibitors from numerous countries and attracting thousands of trade visitors, establishing itself as the Kingdom's largest beauty and wellness trade fair.
• May 2025: International beauty brands continued aggressive expansion across Saudi Arabia's major metropolitan areas, opening flagship boutiques and specialty concept stores in premium shopping destinations to capture the growing luxury cosmetics segment.
• March 2025: Major beauty brands accelerated expansion strategies across key cities including Riyadh, Jeddah, and Dammam, establishing experiential retail spaces and personalized beauty service centers catering to affluent Saudi consumers.

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