Energy Drinks Market Size, Growth Opportunities, Industry Potential, Segmentation Overview, Trends And Forecast Studies 2032

The demand for energy drinks is significantly increasing with consumers looking for ways of ensuring better health and immunity. There has been a sharp increase in the demand for coffee, dairy juice and other beverages across North America and Europe as consumers stockpile on essential products to sustain them during quarantine period amidst the prevailing COVID-19 crisis.

Consumers prefer products that come from natural sources and are vegan, GMO-free, organic, and have other clean label attributes. Their focus on holistic living and wellness is a key factor driving the energy drinks market. Consumers are determined to mark more purposeful choices with their buying power, purchasing with intention of creating positive and valuable experiences, which is supporting the expansion of the market.

It has been found that the consumers are in favour of beverages that contain natural ingredients and added antioxidants, vitamins and minerals. In energy drinks, fruit concentrates are added which offer several health benefits. A rising awareness of this will fuel the demand for energy drinks in the coming years.

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Key Takeaways from the Energy drinks Market Study

• The energy drinks market is estimated to be valued US$ 203.6 Bn in 2022, registering a CAGR of 7% between 2022 and 2032. 
• Europe is forecast to account for the leading market share in the global energy drinks market in terms of value sales by 2032 owing to the ever rising consumption of healthy beverages in the Europe region.
• Demand for ready to drink energy drinks will rise in the coming years.
• Companies are focusing on augmenting their business presence in developing countries. They are focusing on geographical expansion. In addition to this, companies are entering into strategic alliances across the globe via acquisitions, mergers and partnerships.

Who is winning?

A few of the companies operating in the energy drinks market are Red Bull GmbH, Monster Beverage Corp., Kraft Foods Inc., Nestlé S.A., The Gatorade Company, Inc., PepsiCo Inc., Suntory Holdings Ltd., Rockstar Inc., Arizona Beverage Company, Sinebrychoff (Carlsberg Group), HYPE Energy, Living Essentials LLC, Zipfizz Corporation, Asia Brewery Incorporated, Unique Beverage Company LLC, Bomba USA, LLC, Vital Pharmaceuticals, Inc., NEALKO ORAVAN, spol. s r.o. (Black Hoarse), Xyience Energy Drink, Energy Beverages LLC, and others.

Producers of energy drinks are regularly offering consumers with more innovative products including unique ingredients and flavours. Innovation in energy drinks is intended to meet the evolving consumer demand for healthier beverages without compromising on the taste, flavor, texture, and nutritional qualities of the product.  

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