Australia Lingerie Market 2026 | Industry Size, Trends, Growth and Analysis by 2034

Market Overview

The Australia lingerie market reached a size of USD 2.8 Billion in 2025 and is projected to expand to USD 6.4 Billion by 2034. The market is expected to grow at a compound annual growth rate of 9.70% over the forecast period from 2026 to 2034. Growth is driven by increasing emphasis on self-expression, body confidence, and the broad availability of lingerie styles catering to diverse consumer preferences across Australia.

How AI is Reshaping the Future of the Australian Lingerie Market

• AI-driven e-commerce platforms enhance personalized lingerie shopping experiences, leveraging consumer data to match products more precisely to customer preferences and sizes, improving conversion rates.
• Virtual fitting rooms powered by AI reduce return rates by allowing consumers to visualize lingerie fit and style before purchase, increasing customer satisfaction.
• AI analytics help lingerie brands optimize inventory and supply chains, reducing waste and improving responsiveness to demand changes in Australia.
• Intelligent chatbots and customer service AI provides 24/7 support, improving customer engagement and helping companies gather insights for product development.
• AI-enabled design tools speed up the creation of innovative lingerie styles aligned with fast-changing consumer trends, increasing market responsiveness.
• Machine learning algorithms predict emerging lingerie trends in Australia by analyzing social media and purchase data, helping brands adjust their marketing and product lines effectively.

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Market Growth Factors

The Australia lingerie market growth is primarily propelled by a cultural shift emphasizing self-expression and body confidence. Consumers increasingly seek lingerie that is not just functional but also stylish and comfortable across diverse body shapes and sizes. This demand is supported by a growing number of lingerie product types tailored to everyday, bridal, and sportswear uses. The shift towards body positivity has created a competitive market environment where brands continuously innovate with size inclusivity, trend alignment, and marketing strategies that resonate with evolving consumer values.

The rapid expansion of e-commerce platforms in Australia serves as a critical driver for market growth. Online stores provide greater accessibility and convenience, offering consumers an extensive variety of lingerie choices unavailable through traditional retail channels. This digital wave enables lingerie brands to reach a broader audience nationwide and fosters personalized shopping experiences. The enhanced reach and convenience have contributed significantly to market expansion, making online sales channels pivotal in shaping consumption patterns.

Sustainability concerns are increasingly influencing consumer choices in the Australian lingerie market. There is a rising demand for eco-friendly and ethically produced lingerie, prompting brands to adopt sustainable materials like organic cotton, silk, and recycled fabrics while embedding ethical manufacturing practices. Consumers' inclination toward products with a reduced environmental footprint is encouraging the industry to pivot toward green production and transparent supply chains. This trend is not only satisfying consumer preferences but also catalyzing innovation and competitiveness within the market.

Market Segmentation

Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Price Range:

• Economy
• Premium

Distribution Channel:

• Mass Merchandisers
• Specialized Stores
• Online Stores
• Others

Region:

• Australian Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Recent Development & News

• October 2025: Government collaboration with educational institutions launched programs promoting fashion innovation and sustainability in lingerie production, encouraging ethical manufacturing practices.
• September 2025: A leading Australian lingerie brand announced the expansion of its online store and digital marketing campaigns, significantly increasing the accessibility of premium lingerie lines.
• August 2025: Market data revealed a surge in demand for sustainable lingerie products, with sales in eco-friendly categories showing robust growth compared to traditional lines, reflecting changing consumer preferences.

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