India Male Grooming Products Market to Reach USD 4.3 Billion by 2033 | Expanding at 6.8% CAGR

According to IMARC Group’s report titled "India Male Grooming Products Market Size, Share, Trends and Forecast by Product, Price Range, Distribution Channel, and Region, 2025-2033" the report offers a comprehensive analysis of the industry, including India male grooming products market share, growth, trends, and regional insights.

Market Overview:

The India male grooming products market size was valued at USD 2.3 Billion in 2024 and is projected to reach USD 4.3 Billion by 2033. The market is expected to exhibit a CAGR of 6.8% during the forecast period from 2025 to 2033. The growing disposable income, rising consciousness about personal wellness among men, expansion of salons, social media influence, and the growth of organized retail channels are some factors driving the market growth. The male grooming products segment includes haircare, skincare, and shaving products used to enhance appearance and maintain hygiene.

Industry Key Highlights

• Market Size in 2024: USD 2.3 Billion
• CAGR (2025-2033): 6.8%
• Market Size in 2033: USD 4.3 Billion
• Inflating disposable income and improving living standards are significantly driving market growth.
• Growing consciousness among men regarding personal wellness and appearance is fueling demand.
• Rapid expansion of unisex and male salons across India is increasing product requirements.
• Increasing penetration of network connectivity and social media platforms is enhancing market growth.
• Expansion of organized retail channels and e-commerce platforms is facilitating easy product availability.

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India Male Grooming Products Market Growth Factors

• Inflating disposable income and improving living standards are key growth drivers.
• Growing consciousness among men regarding personal wellness and appearance catalyzes product demand.
• Rapid expansion of unisex and male salons across the country is increasing grooming product usage.
• Rising penetration of network connectivity is strengthening market growth.
• Increasing reliance on smartphones, laptops, and tablets supports market expansion.
• Influence of social media platforms and fitness content trends augment demand for male grooming products.
• Consumer knowledge about harmful effects of chemical compounds promotes natural and organic product variants.
• Leading players focusing on celebrity endorsements, paid advertisements, and marketing strategies enhance product visibility.
• Expansion of organized retail channels and flourishing e-commerce industry propels market growth.

India Male Grooming Products Market Trends

• Increasing focus on skincare and wellness is transforming male grooming attitudes across urban and semi-urban regions.
• Men are adopting specialized skincare routines including cleansers, moisturizers, anti-aging creams, and sun protection products.
• Growth in premium skincare products addressing concerns like acne, dark spots, and premature aging is noticeable.
• Wellness-focused grooming practices combining functionality with natural ingredients support market expansion.
• Increasing health consciousness and lifestyle changes enhance grooming as a component of self-care and professional success.
• Innovative product formulations tailored specifically for male skin are emerging to address unique concerns.
• Social media platforms and fitness culture profoundly influence new consumer behaviors and demand patterns.
• Fitness influencers and grooming tutorials educate consumers on grooming techniques and benefits.
• Shift from basic hygiene to a lifestyle choice is expanding the industry and driving innovation in product development and marketing.

India Male Grooming Products Market Segmentation

• Breakup by Product:
• Male Toiletries: Comprises haircare, skincare, and shaving products; currently holds the largest market share due to salon expansions.
• Electric Products
• After Shave Lotions
• Others
• Breakup by Price Range:
• Mass Products
• Premium Products
• Breakup by Distribution Channel:
• Supermarkets and Hypermarkets: Dominant channel offering wide product range and easy availability.
• Pharmacy Stores
• Online Stores
• Others

Regional Insights

• North India
• West and Central India
• South India
• East India

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Recent Developments & News:

• In June 2025, Swiss-born premium men's grooming brand TAILOR'S launched in India through Looks Salon outlets nationwide, introducing natural ingredient-based products.
• In October 2024, lifestyle brand ASORT entered the market with its Mr. Huffman collection, offering face washes, serums, creams, beard oils, and gels targeting premium grooming.
• In August 2024, Emami Ltd fully acquired Helios Lifestyle Pvt Ltd, taking 100% ownership of premium men's grooming brand The Man Company, aiming to scale in the digital-first segment.
• In April 2024, Piramal Pharma Limited launched the BOHEM brand with products like hair removal spray and beard growth oil, distributed through major online platforms.

Competitive landscape:

The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key Highlights of the Report:

• Comprehensive analysis of India male grooming products market size, share, trends, and forecasts.
• Coverage of segmentation by product, price range, distribution channel, and region.
• Insights into market growth drivers, challenges, and opportunities.
• Examination of competitive landscape and recent industry developments.
• Provides actionable market intelligence for strategic planning and decision-making.

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