Digital Signage Market to Reach USD 41.39 Billion by 2030, Driven by AI Analytics, 5G, and Retail-Media Integration

Digital Signage Market Outlook 

The global digital signage market is witnessing strong growth, expanding from USD 27.66 billion in 2025 to an expected USD 41.39 billion by 2030, registering a CAGR of 8.39%. Digital signage solutions are increasingly adopted across retail, transportation, corporate, and public infrastructure sectors. AI-driven content engines and 5G-enabled edge networks are enhancing real-time engagement, while energy-efficient MicroLED screens are becoming standard. Retailers leverage digital signage for audience analytics, turning in-store screens into revenue-generating tools. Meanwhile, transportation operators and city authorities adopt interactive displays to improve passenger experience and public safety. 

Key Trends in the Digital Signage Market 

1. Growing Personalized Engagement 

AI-driven analytics deliver tailored content in real time, boosting customer interaction and conversions. 

2. Rapid 5G-Powered Outdoor Displays 

5G and edge computing enable instant, high-resolution updates, making campaigns more efficient and responsive. 

3. Rising Adoption of Energy-Efficient Screens 

Eco-friendly displays like MicroLED and color e-paper reduce energy use and operational costs while supporting sustainability. 

4. Increasing Smart Hybrid Work Solutions 

Cloud dashboards optimize multi-site management, enhance collaboration, and drive operational cost savings. 

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/digital-signage-market-industry?utm_source=Industrytoday.co.uk   

Market Segmentation 

By Type: Video Wall, Video Screen, Kiosk, Transparent LCD Screen, Digital Poster, Billboard, Other Types 

By Component: Hardware (LCD/LED Display, OLED Display, MicroLED Display, Media Players, Controllers, Projector/Projection Screens, Other Hardware), Software, Services (Installation & Integration, Managed Services, Support & Maintenance) 

By Deployment: On-premise, Cloud-based, Hybrid 

By Screen Size: Below 32", 32"-52", Above 52", Ultra-large (Above 100") 

By Location: In-store/Indoor, Outdoor 

By End-use Industry: Retail, Transportation, Hospitality, Corporate, Education, Healthcare, Government, Sports & Entertainment, Banking & Financial Services, Manufacturing Facilities 

By Geography: 

North America: United States, Canada, Mexico 

Europe: Germany, United Kingdom, France, Nordics, Rest of Europe 

South America: Brazil, Rest of South America 

Asia-Pacific: China, Japan, India, South-East Asia, Rest of Asia-Pacific 

Middle East & Africa: Middle East (GCC Countries, Turkey, Rest of Middle East), Africa (South Africa, Rest of Africa) 

Digital Signage Market Companies 

• Samsung Electronics Co. Ltd 
• Panasonic Corporation 
• Sony Corporation 
• NEC Corporation 
• LG Electronics Inc. 

Explore more insights on digital signage market competitive landscape: https://www.mordorintelligence.com/industry-reports/digital-signage-market-industry/companies?utm_source=Industrytoday.co.uk   

Dominating Country 

North America leads the digital signage market in terms of market size. The United States is at the forefront, driven by widespread adoption of AI-based analytics and retail-media strategies. Corporates and large retailers deploy networked displays for real-time engagement, while transportation hubs use digital boards for passenger information.  

Conclusion 

The global digital signage market is set for steady growth, driven by AI-powered content personalization, 5G-enabled displays, and energy-efficient hardware adoption. North America leads in market size with advanced implementations, while Asia-Pacific shows strong growth potential. Key players like Samsung, Panasonic, Sony, NEC, and LG continue to expand their offerings across hardware, software, and services. 

Explore related reports from Mordor Intelligence 

South America Digital Signage Market: https://www.mordorintelligence.com/industry-reports/latin-america-digital-signage-market-industry?utm_source=Industrytoday.co.uk  

United States Digital Signage Market: https://www.mordorintelligence.com/industry-reports/united-states-digital-signage-market?utm_source=Industrytoday.co.uk  

North America Digital Signage Market: https://www.mordorintelligence.com/industry-reports/north-america-digital-signage-market?utm_source=Industrytoday.co.uk   

About Mordor Intelligence: 

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