U.S. Bakery Product Market is Projected to Hit $86.93 Billion by 2029 - E-Commerce Platforms Gaining Popularity - Arizton

According to Arizton’s latest research report, the U.S. bakery product market is growing at a CAGR of 1.62% during 2023-2029.       

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Report Scope:     

Market Size (2029): $86.93 Billion     

Market Size (2023): $78.96 Billion     

CAGR (2023-2029): 1.62%     

Historic Year: 2020-2022     

Base Year: 2023     

Forecast Year: 2024-2029     

Market Segmentation: Product, Form, Specialty, End-User, and Sales Mix 

The US bakery products market is one of the largest and fastest-growing segments in the food industry, driven by strong consumer demand for both traditional favorites and innovative offerings. Factors like convenience, indulgence, and diverse flavor options are fueling growth, while consumer preferences are shifting towards healthier options such as gluten-free, organic, low-calorie, and sugar-free products. There is also a rising interest in premium and artisanal items, which focus on high-quality ingredients and traditional baking techniques. Innovation plays a key role, with manufacturers introducing plant-based, fortified, and ancient grain products. The market's distribution is supported by both traditional channels like supermarkets and local bakeries, as well as modern retail outlets. Major players such as Mondelez International, General Mills, Kellogg Company, and Grupo Bimbo dominate the competitive landscape. 

The Rise of E-Commerce in the US Bakery Products Market 

The convenience of online shopping has transformed the way consumers purchase bakery products, with e-commerce platforms gaining popularity for delivering fresh pastries, bread, and baked goods directly to consumers' homes. This trend was accelerated by the COVID-19 pandemic, as many turned to online grocery and food delivery services. Companies like Insomnia Cookies have successfully tapped into this market, offering late-night delivery of freshly baked cookies, appealing to college students and young professionals. Similarly, Sara Lee Frozen Bakery has utilized e-commerce to distribute frozen baked goods nationwide, making quality products accessible to consumers regardless of location. E-commerce not only boosts sales but also expands reach, enabling bakeries to connect with a wider audience, including those in areas without easy access to physical stores.  

The U.S. Bread and Rolls Market to Reach $45.96 Billion by 2029 

The U.S. bread and rolls segment includes a wide variety of products such as loaves, buns, bagels, rolls, donuts, and sliced bread, making it a staple in American households. Brands like Wonder Bread by Flowers Foods have long been popular for their soft texture and broad availability. 

Recent trends show a growing demand for healthier options, with innovations like whole grain, multigrain, and gluten-free varieties. However, the market faces challenges, including changing consumer preferences, health concerns, and competition from alternative snacking options. Additionally, fluctuations in commodity prices, especially wheat, can affect manufacturers' profit margins. 

Despite these challenges, opportunities for growth remain. Manufacturers can focus on organic, non-GMO, and locally sourced ingredients to appeal to health-conscious consumers. Expanding distribution through online retail and convenience stores also presents significant potential to reach new customer demographics.  

Competitive Landscape of the US Bakery Products Market 

The US bakery products market is becoming increasingly competitive as both global and domestic players aim to capture a larger market share through innovative products and services. Key players such as Grupo Bimbo, Flowers Foods, Mondelēz International, Hostess Brands, McKee Foods, Kellanova, General Mills, Conagra, Campbell’s, and Associated British Foods dominate the market. To further strengthen their position, these companies are focusing on strategic agreements, acquisitions, and collaborations with emerging players. Additionally, the market is experiencing digital transformation, with vendors leveraging technology to improve customer engagement, streamline operations, and enhance distribution and sales channels.  

Recent Market Developments 

• On January 15, 2024, Drake’s launched Boston Creme Yodels, responding to growing consumer demand for convenient indulgence with a classic American dessert flavor. This product introduction expands Drake’s lineup and encourages competitors to explore portable and diverse flavor innovations. 
• In March 2023, Dawn Foods redesigned its website to enhance user experience and functionality for bakeries, highlighting the industry’s increasing digital transformation. This development pushes market players to strengthen their digital presence and competitiveness. 

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Segmentation & Forecast By  

Product  

• Bread & Rolls  
• Biscuits & Cookies  
• Cakes & Pastries  
• Others  

Form  

• Fresh  
• Frozen  

Specialty  

• GMO-free  
• No additives/preservatives  
• Organic  
• Natural  

End-User  

• B2C  
• B2B  

Sales Mix  

• Branded  
• Private Label   

Key Vendors  

• Group Bimbo  
• Flowers Foods  
• Mondelēz International  
• Hostess Brands    
• McKee Foods  
• Kellanova  
• General Mills    
• Conagra  
• Campbell's  
• Associated British Foods  
• Boudin Bakery  
• Cole's  
• Dawn  
• Cheesecake Factory  
• Barilla  
• Alessi Bakeries   
• Nestlé  
• The Acme Bread Company   
• Cramers Bakery  
• Alpha Baking   
• Sara Lee Frozen Bakery    
• Semifreddis  
• Sugar Bowl Bakery  
• La Brea Bakery  
• Gusto Bread  
• Atlanta Bread  
• CSM Ingredients  
• Gamesa   

The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the U.S. bakery products market. Request for Free Sample to get a glance of the report now: https://www.focusreports.store/report/us-bakery-product-market-report   

What Key Findings Our Research Analysis Reveals?   

How large is the U.S. bakery products market? 

What is the growth rate of the U.S. bakery products market? 

Who are the leading players in the U.S. bakery products market? 

What are the key drivers of the U.S. bakery products market?            

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