Nail Salon Market: 8.1% CAGR, USD 22.18 Bn by 2029 | Dominated by APAC Region

Nail Salon Adoption About to Be Maximized with Trend-Based Services and Changing Consumer Demands

The global Nail Salon Market Size was valued at USD 12.86 billion in 2023 and is projected to reach USD 22.18 billion by 2029, growing at a CAGR of 8.1% during the forecast period. The growth of the market can be attributed to growing interest towards personal grooming, increasing demand for nail art, and influence of social media trends to create new designs and creativity in nails.

Trends, Driver and Opportunities in the Overall Market

Market growth is driven primarily by rising awareness about self-care and the growing significance of aesthetics — especially among the younger generations. Platforms such as Pinterest and Instagram played a big part in the booming nail art scene and the consumers purchasing trends. Another factor contributing to the growth of this market is the increasing demand for organic and environmentally friendly nail products by the consumers.

The last decade has also seen a rapid development of the technological side of nail care, from long-lasting gel polishes to new nail art techniques, which has further increased the interest in professional nail services. Moreover, we are witnessing an increasing demand for nail care services from male clients, which expands the clientele of nail salons and opens avenues for market expansion.

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Segmentation Analysis

Segmental Analysis Some of these segments are based on the services offered, customer demographics and regional demand.

By Services Provided: Manicures, Pedicures, Nail Extensions, Nail Art and Hand or Foot Massage. One of the fastest-growing segments is the nail art segment, given growing demand for creative and personalized designs. Nail enhancements such as gel and acrylic nails along with other nail treatments are also in demand from consumers that are looking for longer lasting and more aesthetically pleasing nail treatments.

By Customer Demographics: Women were the core clients on the market, but more and more men appreciate professional nail services. Furthermore, nail art is being adopted as a self-expression tool by the younger generation creating different customer demographics.

Competitor Analysis

The major players are setting themselves apart with trends driven services, one-of-a kind experience with the customers and providing unique treatment such as natural or organic products. Nail art printers are an advanced technology that the salons are using to offer something different than their competition.

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Conclusion

Growing beauty trends, the development of technologies to be used for nails, and increased demand for personal grooming services are fuelling growth in the market for nail salons. With an increasing number of potential customers, alongside growing disposable incomes and heightened awareness of self-care, this robust industry provides plenty of scope for growth and innovation.

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