Lingerie Market Size Driven by Fashion Trends and Rising Workforce | 2030

Lingerie Market Expected to Grow to USD 79.30 Billion by 2030, Led by Increasing Female Work Force & Fashion Trend

The global Lingerie Market Size is expected to grow from USD 46.87 billion in 2023 to USD 79.30 billion by 2030 at a CAGR of 7.8% during the forecast period.

This is due to the increase in working women across the world along with the constant evolution of fashion.

What is Driving the Market Growth & Market Opportunities

The growth of the lingerie market is driven by a few major factors:

Growth of Female Workforce: With the growing number of women joining the workforce worldwide, financial independence and active social lifestyles have increased the need for different types of lingerie to wear on various occasions starting from daily to special occasions.

Changing Face of Lingerie: The lingerie industry has changed dramatically, with a design that prioritises comfort and practicality. Post-pandemic, there has been a marked decrease in traditional, restrictive bras, with customers opting for wireless varieties and skipping the bra altogether more frequently.

Body Positivity and Inclusivity: Many brands are embracing body positivity and either moving towards or offering a more inclusive size range and styles for diverse body shapes. This inclusiveness has appealed to consumers, translating into sales and brand growth.

Emerging Technologies: New fabric technologies and designs have produced multifunctional lingerie that caters to the needs of a modern audience looking for underwear that performs as great as it looks.

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Segmentation Analysis

Global Lingerie Market Overview: By product type, distribution channel, and region.

By Product Type: The market includes bras, panties, shapewear, and other lingerie. Bras are still the largest segment, with innovations focused on comfort and support. Interest in compression or shape-enhancing products was also on the rise, even among male consumers, and shaping garments, now often rebranded as “shapewear”, have a place in the growing list of body-transforming products.

By Distribution Channel: The report also analyses the market by distribution channel, into online, specialty store, supermarket/hypermarket and others. In fact, according to the report, many people shop online due in large part to the convenience of e-commerce and the variety of products available.

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Regional Insights

United States: Comfort experiences growth in the U.S. lingerie market In 2023, bra sales totaled $9.2 billion, but inflation is forcing consumers to look for cheaper alternatives, and there is a shrinking trend.

China: China's "lingerie capital," Guanyun county, is bracing for possible effects from U.S. tariffs and e-commerce rules. These looming regulatory shifts also impact the local “erotic clothing” industry that depends heavily on U.S. sales.

France: Cadolle is one of historic lingerie houses behind France’s influence on global lingerie fashion. Cadolle, which began in the late 1800s, has always sought to reinvent undergarments for women, merging old-world techniques with present-day style.

Germany: With an emphasis on quality and sustainability, the German lingerie market trend to turn toward eco-friendly materials and ethical production practices.

India: The market in India is growing primarily because of urbanization and a growing middle-class. Both traditional underwear styles and modern intimate wear are in high demand, appealing to a variety of customers.

Competitor Analysis

Lingerie is a competitive market, and there are some major players:

With a large selection of lingerie products, Victoria Secret is a household name, quickly moving into its rebranding efforts to reflect the changing consumer consensus on inclusivity and body positivity.

Hanesbrands Inc.: Hanesbrands focuses on comfort and affordability with brands such as Hanes and Maidenform, targeting a wide consumer demographic.

Panache: This UK-based manufacturer specializes in high-end lingerie, with a particular emphasis on unique styles and intricate workmanship.

Chantelle Group: A French company, Chantelle specializes in luxurious but accessible lingerie for high-end customers.

Wacoal Holdings Corp.: A Japanese label with an international reach, Wacoal focuses heavily on research and development to produce products that do not compromise comfort and style.

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Recent Developments

The booming market for transform-your-shape products, like shapewear — valued at $125 billion this year — means that, however fatphobic the imprinting, there are plenty of offerings out there. This lineup follows the sexing-up of men’s shapewear, a few months ago, from brands Skims, Under Armour, Nike and Spanx — all of whom are promoting the benefits of such clothing not just to look good in the mirror, but for a confidence boost and better posture.

The success of Cadolle: Founded in the 19th century, the Parisian lingerie house entered the 21st century and kept making waves with a combination of traditional craft and modern design that's appealed to bottomless celebrity clients like Beyoncé and Lady Gaga.

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