Lingerie Market Growth Driven by Fashion Trends and Women’s Empowerment | 2024-2030

Lingerie Market is expected to lead Asia-Pacific through 2030 and rise at a 7.8% CAGR

The Lingerie Market is projected to grow to a value of USD 79.30 billion by 2030. Globally, the market is experiencing rising demand due to changing consumer preferences, changing lifestyles, and an increase in the number of working women.

Market to Hit USD 79.30 Bn by 2030

Lingerie Market was USD 46.87 Bn in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2030, reaching USD 79.30 Bn by 2030. In the United States, the market size was estimated at USD 14.2 billion in 2023. The strong expansion of the lingerie industry is mostly due to the growing number of women working. As women become more financially independent, they have more influence over what they buy, even underwear. From seamless bras and shapewear to fashion-forward lingerie, the demand for a wide variety of lingerie styles has increased due to people's more busy and sociable lifestyles. Women's growing self-confidence and lingerie-based self-expression are also factors in this development. Comfort, style, and usefulness are coming together in the lingerie sector as a result of the rise of fashion-conscious women. Customers are now more knowledgeable and discriminating when it comes to choosing lingerie as they have greater access to fashion trends via social media platforms. 

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Market Segmentation

By Product: In 2023, the lingerie market was dominated by the bra sector. For women with larger busts, bras offer crucial support, enhancing posture and lowering back pain. Bra designs with seamless and wireless choices are examples of technological innovations that have met the increased need for comfort and style. Bras are now an essential part of daily fashion because to these advancements and the availability of bras in a variety of sizes. 

By Distribution Channel: Lingerie sales online have grown rapidly, and in 2023, e-commerce platforms will hold the most market share. Lingerie is now more widely available to a worldwide audience because to the growth of e-commerce behemoths like Amazon, Myntra, and Nykaa. With the added advantage of discrete delivery options, consumers can now browse for a variety of styles from the comfort of their homes. 

Market Regional Analysis

Europe, The growing desire for upscale, luxury goods, particularly in nations like France, Italy, and the UK, is fueling the lingerie business. Because consumers continue to value quality over money, luxury brands are thriving. Europe's market has grown as a result of the strong presence of fashion hubs and retailers like Marks & Spencer and H&M. 

United States, is still a significant player because to the high demand for both standard and luxury lingerie. Despite the dominance of companies like Calvin Klein and Victoria's Secret, new inclusive businesses like Aerie are thriving due to their focus on body positivity. 

Asia-Pacific, is in command of the world's lingerie market, with China and India in the forefront. Growing numbers of working women, more disposable income, and the growing acceptance of e-commerce are the main drivers of the region's expansion.

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Market Competitive Landscape 

Victoria's Secret: In March 2025, has declared its intention to lower carbon emissions and utilize more recycled materials in its lingerie designs as part of its commitment to sustainability.

H&M: In February 2025, has debuted a new line of underwear that emphasizes comfort and inclusion while accommodating a wider variety of body shapes.

Zivame: In January 2025, one of the top lingerie retailers in India has strengthened its market position by adding 50 additional outlets throughout the country.

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Conclusion

• A rise in women's employment, financial autonomy, and changing tastes in fashion, comfort, and individuality.
• Comfort and style are improved by bra innovations, including as seamless and wireless choices, which increase demand.
• Online sales have increased the accessibility and convenience of lingerie, thanks to sites like Amazon and Myntra

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