India Bottled Water Market: Dominating with 13% CAGR

India Bottled Water Market: Trends, Growth, and Forecast 2025-2032

India's bottled water market is rapidly expanding, driven by increasing health-consciousness and a growing urban middle class. Valued at USD 4.28 billion in 2024, the market is projected to reach USD 11.392 billion by 2032, with a robust CAGR of 13%. This market's growth is fueled by rising disposable incomes, demand for hygiene, and the challenges related to safe drinking water availability. While India ranks among the top ten bottled water consumers globally, per capita consumption remains low, which signals significant room for growth.

India Bottled Water Market Growth Opportunities

The bottled water market in India is experiencing a surge due to several factors, including water scarcity, urbanization, and a growing preference for clean, packaged drinking water. The lack of efficient public water distribution systems has propelled the bottled water industry forward. Major brands like Bisleri, Aquafina, and Bailley have capitalized on this shift, expanding their market presence through innovative channels such as direct-to-consumer sales, collaborations with delivery apps like Zomato and Dunzo, and expansion into rural and semi-urban markets.

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Consolidation in the Indian Market

The Indian bottled water market is witnessing increased consolidation with larger companies acquiring regional brands. Coca-Cola and PepsiCo, through their respective brands Kinley and Aquafina, have expanded their footprint by acquiring local companies, ensuring access to a wide range of distribution channels. This trend is expected to continue, with more mergers and acquisitions anticipated in the coming years as companies look to strengthen their market dominance.

Key Country-Specific Insights

India: Bottled Water Growth and Market Trends

India’s bottled water market is set to grow significantly, driven by urbanization and heightened health consciousness. The sector is undergoing a transformation with several companies, including Bisleri and Aquafina, shifting towards e-commerce and direct-to-consumer sales models. However, the unorganized sector still poses a challenge due to issues of counterfeiting and product quality, impacting consumer trust.

India: Bottled Water Consolidation

The consolidation of the Indian bottled water market is becoming increasingly evident with global companies such as Coca-Cola and PepsiCo aggressively acquiring local players. These acquisitions allow for better distribution networks and enhanced market penetration, ensuring stronger competition in the bottled water space.

India: Mergers, Acquisitions, and Recent Developments

A significant merger in India’s bottled water industry includes the collaboration between Bisleri and Zomato, marking a crucial shift toward online ordering and delivery. This merger highlights the changing dynamics of the bottled water sector, where consumer convenience and digital presence are pivotal for market leaders.

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India Bottled Water Market Segment Analysis:

by Product

Flavoured Water

Purified Water

Mineral Water

Sparkling Water

by Packaging Type

PET (Polyethylene Terephthalate) Bottles

Water Cans

Others

by Distribution Channel

Supermarkets and Hypermarkets

Specialty Stores

Online

Others

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India Bottled Water Market, Key Players are:

1. Bisleri

2. Himalayan

3. Bailley, Parle Agro

4. Pepsi’s Aquafina

5. Coca-Cola’s Kinley

6. Coca-Cola India

7. PepsiCo India

8. Dharibal Group

9. Narang Beverages

10. Aquasure

11. Kingfisher

12. Qua, Narang Group

13. Oxyrich, Manikchand

14. Rail Neer, IRCTC

15. Tata Water Plus

16. Pure Life, Nestle

17. McDowell's No. 1

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