Global Water-Based Moisturiser Market is projected to reach the value of $3.62 Billion by 2030

According to the report published by Virtue Market Research in   2023, the Global Water-Based Moisturiser  Market was valued at $2.3 Billion, and is projected to reach a market size of $3.62 Billion by 2030. Over the forecast period of 2024-2030, market is projected to grow at a CAGR of 5.85%. 

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The Global Water-Based Moisturizer Market has been experiencing significant growth in recent years, driven by various factors. One long-term market driver is the increasing awareness among consumers about the benefits of using water-based moisturizers. Water-based moisturizers are lightweight, non-greasy, and suitable for all skin types, making them popular among consumers looking for effective skincare solutions.

The COVID-19 pandemic has had a mixed impact on the Global Water-Based Moisturizer Market. While the initial outbreak led to disruptions in supply chains and a decline in consumer spending on non-essential products, the market witnessed a gradual recovery as consumers focused more on personal hygiene and skincare. The pandemic also highlighted the importance of maintaining healthy skin, driving the demand for skincare products, including water-based moisturizers.

In the short term, one market driver for the Global Water-Based Moisturizer Market is the increasing trend towards natural and organic skincare products. Consumers are becoming more conscious about the ingredients in their skincare products and are opting for natural and organic formulations. This trend is driving the demand for water-based moisturizers that are free from harsh chemicals and synthetic fragrances.

An opportunity in the Global Water-Based Moisturizer Market is the growing demand for anti-aging skincare products. As the global population ages, there is a growing demand for skincare products that help reduce the signs of aging. Water-based moisturizers with anti-aging properties, such as hyaluronic acid and peptides, are gaining popularity among consumers looking for effective anti-aging solutions.

A trend observed in the industry is the increasing use of eco-friendly packaging for water-based moisturizers. Manufacturers are increasingly using recyclable and biodegradable materials for packaging to reduce their environmental impact. This trend is driven by growing consumer awareness about environmental issues and the importance of sustainable packaging.

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Segmentation Analysis: 

The global Water-Based Moisturiser Market segmentation includes: 

By Distribution Channel: Online, Offline, Supermarket, stores and others.

The largest segment in the Water-Based Moisturizer Market by distribution channel is supermarkets and hypermarkets. This segment held the greatest income share of over 40.0% in 2021. Supermarkets and hypermarkets offer significant benefits to consumers, such as a wide selection, lower prices, and high visibility of global brands, making them a preferred platform for all types of skincare product customers.

The fastest-growing segment in the Water-Based Moisturizer Market by distribution channel is convenience stores. This channel is projected to register a CAGR of 4.9% from 2022 to 2030. Some customers prefer to purchase these products from convenience stores due to the ease of purchase, their extensive network, and the ability to buy the same products on a regular basis. These stores cater to more beauty and skin-oriented products due to the growing consumer preference for such products.

By Gender : Women, Men, others.

The largest segment in the Water-Based Moisturizer Market by gender is women. The female segment held the greatest income share of over 60.0% in 2021 and is anticipated to maintain its lead over the forecast period. Women are increasingly incorporating personal grooming products into their daily routines to enhance their confidence and appearance, which is significantly contributing to the segment's growth.

The fastest-growing segment in the Water-Based Moisturizer Market by gender is men. The male segment is projected to register the quickest CAGR of 5.0% from 2022 to 2030. The growing awareness among men regarding personal hygiene and grooming, increased product launches, celebrity endorsements, and rising disposable income are the major factors fueling the expansion of the men's skincare market. 

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Regional Analysis: 

The largest region in the Water-Based Moisturizer Market is Asia-Pacific. Asia-Pacific held the largest revenue share of over 35.0% in 2021. The region's growth is attributed to the developing economies of China, India, and other Southeast Asian countries, which have led to increased living standards. Rising disposable incomes, coupled with growing awareness among all age groups about better skin care, are likely to fuel the market in the region during the forecast period. China, in particular, is a significant contributor to the global cosmetics and skincare products market, both in terms of consumption and production. Government policies promoting the demand for skincare products further enhance the market in Asia-Pacific.

The fastest-growing region in the Water-Based Moisturizer Market is Europe. Europe is projected to register a substantial CAGR during the forecast period. The region's growth is driven by the increasing consumption of processed foods in the form of meat and meat products, coupled with the growing livestock production. Countries like the U.K., Germany, Italy, and France have witnessed a rise in meat consumption in recent years, leading to an increased demand for skincare products, including water-based moisturizers. Additionally, the use of yeast extract in animal feed to enhance animal growth performance and digestibility is further driving the market growth in Europe. 

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Latest Industry Developments: 

1. Product Innovation: Companies in the Water-Based Moisturizer Market are focusing on product innovation to enhance their market share. Recent developments include the introduction of new formulations with advanced ingredients such as hyaluronic acid, peptides, and antioxidants, which offer enhanced moisturizing and anti-aging benefits. Collaborations with research institutions and skincare experts are helping companies develop cutting-edge products that meet the evolving needs of consumers.

2. Expanding Distribution Channels: Another trend in the market is the expansion of distribution channels. Companies are partnering with online retailers, beauty stores, and specialty skincare outlets to reach a wider consumer base. This trend is driven by the increasing popularity of online shopping and the growing demand for convenience among consumers. Collaborations with online influencers and beauty bloggers are also helping companies expand their reach and enhance their market share.

3. Marketing and Branding: Companies are focusing on marketing and branding strategies to differentiate their products and attract more customers. This includes engaging in social media marketing campaigns, sponsoring beauty events and influencers, and creating targeted advertising campaigns. Collaborations with celebrities and influencers are helping companies increase brand visibility and credibility, leading to higher sales and market share.