Mobile Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018-2022

Mobile Advertising Market:

Executive Summary

The global mobile advertising market report analyzes and forecasts mobile advertising market on a global and regional level. The study offers historical data of past year along with forecast from 2017 to 2022 based on revenue (USD Billion). Assessment of market dynamics gives a brief thought about the drivers and restraints for the global mobile advertising market along with the impact they have on the demand over the forecast period. Furthermore, the report includes the study of opportunities available in the mobile advertising market on a global level.

The report gives a transparent view of the mobile advertising market. We have included a detailed competitive scenario and portfolio of prominent vendors operative in the mobile advertising market. To understand the competitive landscape of mobile advertising market, an analysis of Porters Five Forces model for the market has also been included. The report offer market attractiveness analysis, wherein type, solution, devices, industrial vertical and regional segments are benchmarked based on their general attractiveness, market size, and growth rate.

The study provides a crucial view on mobile advertising market by segmenting the market based on deployment type, solution, devices, vertical and regional segments. All the type, solution, devices, vertical, and regional segments of mobile advertising market have been analyzed based on present and future trends and the market is estimated from 2014 to 2022. Type segment of the market includes display advertising, in-app advertising, in-game advertising, and search advertising among others. Further, on the basis of the solution, the market for mobile advertising is segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, mobile proximity solutions, reporting and analytics solutions and others. The device segment covers digital cameras, feature-phones, smartphones, and tablets among others. The report also consists of the following vertical analysis such as banking financial services, fast moving consumer goods (FMCG), healthcare, media and entertainment, and telecommunication IT among others. The market is analyzed based on five regions namely North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.

The major participants in the global mobile advertising market are Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd, Millennial Media Inc and Smaato Inc.among others

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The report segments of the global mobile advertising market are as follows:

Global Mobile Advertising Market: Type Segment Analysis

• Display Advertising
• In-App Advertising
• In-Game Advertising
• Search Advertising
• Others.

Global Mobile Advertising Market: Solution Segment Analysis

• Advertisement Campaign Solutions
• Content Delivery Solutions
• Integrated Solutions
• Mobile Proximity Solutions
• Reporting and Analytics Solutions
• Others

Global Mobile Advertising Market: Device Segment Analysis

• Digital Cameras
• Feature-phones
• Smartphones
• Tablets
• Others

Global Mobile Advertising Market: Industry Vertical Segment Analysis

• Banking Financial Services
• Fast Moving Consumer Goods (FMCG) Sector
• Healthcare Sector
• Media and Entertainment Sector
• Telecommunication IT Sector
• Media and Entertainment
• Others

Global Mobile Advertising Market: Regional Segment Analysis

• North America
• U.S.
• Europe
• UK
• France
• Germany
• Asia Pacific
• China
• Japan
• India
• Latin America
• Brazil
• Middle East and Africa

Table of Contents

Chapter 1. Introduction 
    1.1. Report Description And Scope 
    1.2. Research Scope 
    1.3. Research Methodology 
      1.3.1. Market Research Process 
      1.3.2. Market Research Methodology

Chapter 2. Executive Summary 
    2.1. Global Mobile Advertising Market, 2014 2022 (USD Billion) 
    2.2. Global Mobile Advertising Market: Snapshot

Chapter 3. Mobile Advertising Market Dynamics 
    3.1. Introduction 
    3.2. Market Drivers 
      3.2.1. Upsurge in mobile device penetration 
      3.2.2. Increased awareness 
      3.2.3. Rise in number of mobile Internet users 
    3.3. Market Restraints 
      3.3.1. Rise in privacy and security concerns 
      3.3.2. Growth in Ad blocker solution adoption 
    3.4. Opportunities 
      3.4.1. Special mobile advertising content for low mobile connectivity areas 
      3.4.2. Age-group specific mobile advertising contents 
    3.5. Porters Five Forces Analysis 
      3.5.1. Bargaining power of suppliers 
      3.5.2. Bargaining power of buyers 
      3.5.3. Threat from new entrants 
      3.5.4. Threat from new substitutes 
      3.5.5. Degree of competition 
    3.6. Market Attractiveness Analysis 
      3.6.1. Market attractiveness analysis, by type segment 
      3.6.2. Market attractiveness analysis, by solution segment 
      3.6.3. Market attractiveness analysis, by device segment 
      3.6.4. Market attractiveness analysis, by industrial vertical segment 
      3.6.5. Market attractiveness analysis, by regional segment 

Chapter 4. Global Mobile Advertising Market Competitive Landscape 
    4.1. Company Market Share, 2016 (Subject To Data Availability) 
    4.2. Strategic Development 
      4.2.1. Mergers Acquisitions 
      4.2.2. New Product Launch 
      4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures 
      4.2.4. Research and Development, Product and Regional Expansion

Chapter 5. Global Mobile Advertising Market Type Segment Analysis 
    5.1. Global Mobile Advertising Market: Type Overview 
      5.1.1. Global mobile advertising market revenue share, by deployment types, 2016 and 2022 
    5.2. Display Advertising 
      5.2.1. Global mobile advertising market, 2014 2022 (USD Billion) 
    5.3. In-App Advertising 
      5.3.1. Global mobile advertising market, 2014 2022 (USD Billion) 
    5.4. In-Game Advertising 
      5.4.1. Global mobile advertising market, 2014 2022 (USD Billion) 
    5.5. Search Advertising 
      5.5.1. Global mobile advertising market, 2014 2022 (USD Billion) 
    5.6. Others 
      5.6.1. Global mobile advertising market, 2014 2022 (USD Billion) 

Chapter 6. Global Mobile Advertising Market Solution Segment Analysis

Chapter 7. Global Mobile advertising Market Device Type Segment Analysis

Chapter 8. Global Mobile advertising Market Industry Vertical Segment Analysis

Chapter 9. Global Mobile Advertising Market Regional Segment Analysis

Chapter 10. Company Profile

Continuous…

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