Global App Analytics Market to reach USD 4.3 billion by 2025

App Analytics Market:

Executive Summary

Global App Analytics Market to reach USD 4.3 billion by 2025.

Global App Analytics Market valued approximately USD 0.7 billion in 2016 is anticipated to grow with a healthy growth rate of more than 22.5% over the forecast period 2017-2025. Rapidly increasing use of mobile phones and web apps, growing advertisement market on smartphones, expanding investment in analytics technology and need to record the app related activities are the major factors which are driving the growth in the Global App Analytics market. App Analytics help in tracking apps and their performance on desktop and mobiles. It is useful for companies in finding the collaboration among their products and users. App analytics allow to check the opening and activation of app by user, help to gather accurate data to meet customers need and allow to drive personalized and customer focused marketing. It helps app developers to find the crashes occurring in the app and fixing them to improve its utility as well as it helps in developing updates for app by providing information about user’s interest in that app. It is also useful in finding a customer interest and developing new applications by tracking user’s previous data from various apps being used by the customers. Besides this, the need of highly qualified professionals is a constraint in the growth of Global App analytics market and the data available is non-uniform and that also limits the overall growth of the market.

The regional analysis of Global App Analytics Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share. Whereas, owing to the countries such as China, Japan, and India, Asia Pacific region is anticipated to exhibit higher growth rate / CAGR over the forecast period 2018-2025.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

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By Component:

• Software
• Services

By Type:

• Mobile Analytics
• Web Analytics

By Application:

• User Analytics
• Ad Monitoring & Marketing Analytics
• Revenue Analytics
• App Performance Analytics & Operations

By Vertical:

• Retail
• Banking, Insurance and Financial Services
• Media and Entertainment
• Logistics, Travel, Transportation, and Hospitality
• Telecom and It

Furthermore, years considered for the study are as follows:

• Historical year – 2015, 2016
• Base year – 2017
• Forecast period – 2018 to 2025

The industry is seeming to be fairly competitive. Some of the leading market players include Adjust, Adobe, Amazon, Amplitude, App Annie, Appdynamics, Appscatter, Appsee, Appsflyer, Apptentive, Clevertap, Contentsquare, Countly, Google, Heap, IBM, Kochava, Localytics, Mixpanel, Moengage, Segment, Swrve, Taplytics, Tune, Yahoo and so on. Acquisitions and effective mergers are some of the strategies adopted by the key manufacturers. New product launches and continuous technological innovations are the key strategies adopted by the major players.

Target Audience of the Global App Analytics Market in Market Study:

• Key Consulting Companies & Advisors
• Large, medium-sized, and small enterprises
• Venture capitalists
• Value-Added Resellers (VARs)
• Third-party knowledge providers
• Investment bankers
• Investors

Table of Contents

Chapter 1. Global App Analytics Market Definition and Scope 
    1.1. Research Objective 
    1.2. Market Definition 
    1.3. Scope of The Study 
    1.4. Years Considered for The Study 
    1.5. Currency Conversion Rates 
    1.6. Report Limitation 

Chapter 2. Research Methodology 
    2.1. Research Process 
      2.1.1. Data Mining 
      2.1.2. Analysis 
      2.1.3. Market Estimation 
      2.1.4. Validation 
      2.1.5. Publishing 
    2.2. Research Assumption 

Chapter 3. Executive Summary 
    3.1. Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion) 
    3.2. Key Trends 

Chapter 4. Global App Analytics Market Dynamics 
    4.1. Growth Prospects 
      4.1.1. Drivers 
      4.1.2. Restraints 
      4.1.3. Opportunities 
    4.2. Industry Analysis 
      4.2.1. Porter’s 5 Force Model 
      4.2.2. PEST Analysis 
      4.2.3. Value Chain Analysis 
    4.3. Analyst Recommendation & Conclusion 

Chapter 5. Global App Analytics Market, By Component

Chapter 6. Global App Analytics Market, By Type

Chapter 7. Global App Analytics Market, By Application

Chapter 8. Global App Analytics Market, By Vertical

Chapter 9. Global App Analytics Market, by Regional Analysis

Chapter 10. Competitive Intelligence 
    10.1. Company Market Share (Subject to Data Availability) 
    10.2. Top Market Strategies 
    10.3. Company Profiles 
      10.3.1. Adjust 
          10.3.1.1. Overview 
          10.3.1.2. Financial (Subject to Data Availability) 
          10.3.1.3. Product Summary 
          10.3.1.4. Recent Developments 
      10.3.2. Adobe 
      10.3.3. Amazon 
      10.3.4. Amplitude 
      10.3.5. App Annie 
      10.3.6. Appdynamics 
      10.3.7. Appscatter 
      10.3.8. Appsee 
      10.3.9. Appsflyer 
      10.3.10. Apptentive 
      10.3.11. Clevertap 
      10.3.12. Contentsquare 
      10.3.13. Countly 
      10.3.14. Google 
      10.3.15. Heap 
      10.3.16. IBM 
      10.3.17. Kochava 
      10.3.18. Localytics 
      10.3.19. Mixpanel 
      10.3.20. Moengage 
      10.3.21. Segment 
      10.3.22. Swrve 
      10.3.23. Taplytics 
      10.3.24. Tune 
      10.3.25. Yahoo

 Continuous…

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