Global Sports Nutrition Market Size to Reach USD 49.63 Billion by 2030, Fueled by Rising Fitness Participation and Plant-Based Demand

Introduction 

The global sports nutrition market, valued at USD 33.33 billion in 2025, is expected to reach USD 49.63 billion by 2030, registering a CAGR of 8.29% during the forecast period. The sports nutrition market is witnessing rapid growth as health-conscious individuals and everyday fitness enthusiasts increasingly adopt products once primarily used by professional athletes. Rising participation in gyms, sports, and active lifestyles is driving demand for protein powders, dietary supplements, and functional beverages. Additionally, online platforms and retail chains are enhancing product accessibility, while manufacturers focus on innovation through clean-label, plant-based, and specialized offerings to cater to evolving consumer preferences. 

Key Trends 

• Surge in supplement usage among athletes and fitness enthusiasts for performance, recovery, and wellness. 
• The growing popularity of specialized products for combat sports and high-intensity training. 
• Expanding government wellness initiatives supporting fitness and sports participation. 
• Personalization of nutrition solutions tailored to age, gender, and activity levels. 
• Rapid e-commerce growth is improving product availability and consumer engagement. 

Sports Nutrition Market Segmentation 

• By Product & Source: Protein powders dominate (82.14% share in 2024), while plant-based alternatives are the fastest-growing category with 9.66% CAGR. 
• By Distribution: Online retail leads with 38.42% market share in 2024, forecast to expand at 10.76% CAGR. 

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Sports Nutrition Market Key Players 

• Abbott Laboratories, Herbalife Nutrition Ltd., Nestlé S.A., PepsiCo, and Glanbia PLC are leading global providers. 
• Industry consolidation is accelerating, with beverage and nutrition firms expanding portfolios via acquisitions. 

Dominating Country Insight 

The United States leads the sports nutrition market, reflecting a deeply rooted fitness culture, widespread gym memberships, and a robust retail presence. North America accounted for 61.18% of global revenue in 2024, with the U.S. often serving as the first market for product launches. Demand for convenient formats like ready-to-drink beverages and snack-based protein options is surging, driven by busy lifestyles. Strong regulatory frameworks ensure consumer safety and product transparency, further strengthening market growth. Coupled with high consumer spending power and innovation from local and multinational players, the U.S. remains the anchor of global sports nutrition expansion. 

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