Security Industry Today

Global Consumer Cybersecurity Software Market to Reach $20.2 Billion by 2032 | AVG Technologies., Sophos Group, IBM Corporation

The global consumer cybersecurity software market has been expanding steadily, with projections indicating continued growth.
Published 14 June 2024

According to a new report published by Allied Market Research, the consumer cybersecurity software market size was valued at $7.8 billion in 2022, and is estimated to reach $20.2 billion by 2032, growing at a CAGR of 10.1% from 2023 to 2032.

Consumer cybersecurity protects data, networks, computers, servers, mobile devices, and electronic systems against malicious incidents. It is often referred to as electronic information security or information technology security. The term applies to a variety of equipment, from business to mobile computing, and can be applied to many other devices. 

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The consumer cybersecurity software market is experiencing robust growth, driven by increasing awareness of cyber threats among individuals and the rising adoption of digital devices. As more consumers rely on the internet for various activities, from online banking to social media, the need for robust cybersecurity solutions has become paramount. The proliferation of smart devices and the Internet of Things (IoT) has further expanded the potential attack surface, prompting consumers to seek comprehensive security solutions.

Innovations in artificial intelligence and machine learning are enhancing the capabilities of cybersecurity software, making them more effective at detecting and mitigating threats. Additionally, regulatory requirements and high-profile cyber incidents are heightening consumer vigilance and demand for personal cybersecurity measures. Consequently, the market is seeing a surge in the development and deployment of advanced antivirus programs, VPNs, and identity theft protection services, positioning the consumer cybersecurity software market for continued expansion in the coming years.

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Key Drivers of Growth:

  • Increasing Cyber Threats: The rise in cyber attacks, including phishing, malware, ransomware, and identity theft, has heightened consumer awareness and demand for cybersecurity solutions.
  • Digital Transformation: The rapid adoption of digital technologies, such as cloud computing, IoT, and smart devices, has expanded the attack surface, necessitating robust cybersecurity measures.
  • Remote Work and Online Activities: The COVID-19 pandemic accelerated remote work and online activities, increasing the need for personal cybersecurity solutions to protect home networks and personal devices.
  • Regulatory Compliance: Governments and regulatory bodies are implementing stricter data protection and privacy laws, encouraging consumers to adopt cybersecurity measures.

The market players operating in the consumer cybersecurity software industry are AVG Technologies, CyberArk Software Ltd., Fortinet, Cisco Systems Inc., IBM Corporation, Juniper Networks, Inc., Microsoft Corporation, Sophos Ltd., Check Point Software Technologies, and McAfee. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the consumer cybersecurity software market globally.

In addition, as organizations increasingly rely on cloud services, consumer cybersecurity software is crucial for protecting cloud environments. Consumer cybersecurity software market analysis include continuous monitoring and analysis of cloud infrastructure, data traffic, and user activities to identify potential threats and adjust security measures accordingly. Hence, the consumer cybersecurity software market is driven by the need for intelligent and automated systems that can process and analyze vast amounts of data in real time, enabling organizations to make informed security decisions and take actions By data-driven insights.  

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Based on deployment mode, the on-premise segment is expected to grow at the highest growth rate during the forecast period. ncrease in demand for consumer cybersecurity software and services in the on-premise deployment mode can be attributed to the growth of the market in several enterprises. However, the cloud segment is projected to be the fastest-growing segment during the forecast period, as cloud-based deployment model does not involve capital cost and requires low maintenance cost, which is normally preferred by small & medium enterprises. Thereby, driving the growth of the cloud-based consumer cybersecurity software market.    

Based on region, North America attained the highest growth in 2022. The presence of prominent players has influenced the growth of the consumer cybersecurity software market in North America. Moreover, rise in government initiatives to strengthen security infrastructure across the region is further expected to drive the demand for consumer cybersecurity software solutions. However, MEA is projected to be the fastest-growing segment during the forecast period, owing to availability of cost-effective digital solutions and rise in the amount of data generation across organizations. In addition, the proliferation of advanced technologies escalates system safety and reduces delays in database operations.

The COVID-19 pandemic significantly impacted several industries globally, owing to the spread of novel coronavirus has led to a surge in cyberattacks and security breaches as cybercriminals took advantage of the chaotic situation. It further caused increase in the demand for security services due to lockdown measures and transport restrictions imposed by national authorities, while enabling security providers to deliver crucial services. These measures directly impacted on the economy of the IT sector, with the partial or complete shutdown of businesses, particularly international services. However, with more people working remotely and increase in reliance on digital infrastructure, organizations witness heightened cybersecurity risks. This has driven the demand for consumer cybersecurity software industry that may quickly respond and adapt to emerging threats. As per the UK’s Action Fraud National Fraud & Cyber Crime Report, in March 2021, over 6,000 cases of pandemic-related fraud and cybercrime were reported, with victims having lost $45.13 million. Such instances will boost safety and security operations in the organizations. However, these factors are expected to have less negative impact on the growth of the global consumer cybersecurity software market forecast period. 

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains. 

AMR launched its user-based online library of reports and company profiles, Avenue. An e-access library is accessible from any device, anywhere, and at any time for entrepreneurs, stakeholders, researchers, and students at universities. With reports on more than 60,000 niche markets with data comprising 600,000 pages along with company profiles on more than 12,000 firms, Avenue offers access to the entire repository of information through subscriptions. A hassle-free solution to clients’ requirements is complemented with analyst support and customization requests. 


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