CFS Rebrands to celebrate Thirty Year Anniversary and Announces Significant New Business Wins

CFS, the UK’s leading independent provider of fire and security systems, is celebrating its 30 year anniversary with the introduction of a new brand identity designed to better reflect its range of services. The vibrant new logo will also feature a strapline – Protecting People, Assets and Brands – which highlights the most important elements of the business.

The company has also announced a number of key business wins along with substantial organic growth with customers such as London Underground, Marston’s Brewery, Boots the Chemist, Burberry, Bupa, Network Rail, Brakes and Virgin Trains. 

CFS has delivered double-digit growth each year since it was founded in 1985 by Steve and Gary Quirke. The company offers a national range of tailored services including the design, installation and maintenance of fire and security systems. It was the first company in the sector to directly employ which enables it to deliver consistently high standards. In addition its 170 mobile engineers are full trained on all aspects of the business creating additional efficiency and flexibility both at a national and local level as less visits are needed resulting in less disruption and a reduced carbon footprint. 

A further differentiation is the fact that CFS is committed to using open access protocol for its systems wherever possible meaning that customers are not always tied to any specific equipment or manufacturer – again unique within the industry.

Lee Price, Sales Director at CFS said: “In the UK there is a surprising lack of choice in the marketplace offering fire and security systems with a small number of very large businesses offering similar services at a similar price. Many of these organisations are also not specialists in fire protection, tending to offer a bundle of general services. CFS is the exception and we truly understand business pressures and the need to remain competitive in order to survive and grow. We also know that this must be achieved without ever diluting business value, risking brand reputation or by affecting statuary compliance.

“Our new branding has been designed to send a clear message to the marketplace about our capability and our intention to continue to grow our business, building on our unrivalled customer base.”