Worldwide Fortified Yogurt Market Growing Awareness Booming Growth at a CAGR of 6.1% over the Forecast Period 2018-2023

Market Overview:

Global Fortified Yogurt Market is projected to grow at CAGR of 6.1% backed by growing demand for healthy yogurt, various nutrients and increasing variety of fortified yogurt are the key growth drivers responsible for the growth of global fortified yogurt market. Growing awareness about healthy lifestyle and yogurt enriched with various nutrients has also boosted the sales of fortified yogurt.

Globally with huge demand for healthy fortified yogurt, this market will continue to grow, due to increasing health awareness in recent years. Key players are investing in R&D for innovating product line as fortified yogurt market’s growth is directly proportional to the scope of innovation due to highly competitive market. Moreover, key players are also investing in partnership with various food chains as the main focus area is to grow the consumer base. Due to the increasing working class population and disposable income, there is rise in the demand for healthy and fortified yogurt.

Increasing number of health conscious consumers in developed economies, is one of the driving forces for this market. Key players are also investing in R&D so as to focus on development of new product line with improved formulations. Fortified yogurt such as plain yogurt, flavored yogurt, and others, are consumed by many consumers as it helps in enhancing digestive system, strengthens the defense systems of the body which are faced by many consumers now-a-days, hence consumers are trying to find natural remedies for health problems. Fortified yogurt is loaded with animal protein, vitamins, minerals, probiotics and prebiotics therefore it is good for skin and hair. Hence, this market will grow at a CAGR of 6.1%.

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Major Key Players:

This report includes a study of strategies such as mergers and acquisitions, product launches by the major fortified yogurt market players. It further includes product portfolios, developments of leading major players which includes

• Sodiaal S.A. (France)
• Nestlé (Europe)
• General Mills (U.S.)
• Kraft Foods (U.S.)
• Danone Group SA (France)
• Ultima Foods Inc. (Canada)
• Chobani Inc. (U.S.)

Global Fortified Yogurt Market is highly concentrated in Europe. Key manufacturers are focusing on expanding their product line by providing a varied product line with various flavors, combinations and attractive packaging.

Regional Analysis:

The major competitors in this market are inclined to increase their footprint across the world by acquiring local and regional players. Apart from this, the companies are introducing their products in the developing economies in order to penetrate the untapped market. Major players are also investing in R&D initiatives especially to develop superior & high quality products by including healthy ingredients such as herbs, nuts & seeds and others. This factor will help them to penetrate the emerging fortified yogurt markets and fulfill the growing demand. Improving economic conditions and impact of western culture on Asia Pacific region is driving the growth of this market, especially in countries like India and China, where China dominated the market followed by India.

Intended Audience:

• Fortified yogurt manufacturers
• Retailers, wholesalers
• E-commerce companies
• Traders, importers and exporters

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Key Findings:

• Changing consumption pattern & urbanization has spurred the growth of fortified yogurt market
• Highest market growth is in Europe followed by Asia Pacific