U.S. Tennis Equipment Market Set to Grow to Nearly USD 98.9 million by 2036, Driven by Participation and Innovation

The demand for tennis equipment in the United States is forecast to grow steadily over the next decade, increasing from USD 62.8 million in 2025 to USD 98.9 million by 2035, according to the latest market outlook. This expansion represents a compound annual growth rate (CAGR) of 4.7% and reflects the sport’s enduring popularity, rising health and fitness awareness, and ongoing innovation in tennis gear.

The forecast covers the U.S. tennis equipment market across product categories, sales channels, and regions, highlighting how recreational participation, youth programs, and professional visibility are shaping long-term demand. The analysis incorporates value trends, regional growth rates, and competitive dynamics across the industry.

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Market Overview: Participation and Performance Drive Demand

Tennis remains one of the most widely played individual sports in the United States, appealing to participants across age groups and skill levels. Growing interest in physical activity, combined with the sport’s social and cardiovascular benefits, continues to support demand for rackets, apparel, footwear, balls, and accessories.

From 2025 to 2030, the market is expected to grow from USD 62.8 million to USD 82.5 million, adding USD 19.7 million in value. This phase is driven by increased participation in recreational and youth tennis programs and a broader focus on wellness-oriented leisure activities. Between 2030 and 2035, demand is projected to rise further to USD 98.9 million, contributing an additional USD 16.4 million, as innovation and demand for durable, high-performance equipment sustain market momentum.

Key Statistics: U.S. Tennis Equipment Demand

• Market value (2025): USD 62.8 million
• Forecast value (2035): USD 98.9 million
• Forecast CAGR (2025–2035): 4.7%
• Leading product type: Rackets (32% share)
• Leading sales channel: Specialty sports & fitness stores (28% share)

Why Demand Is Growing Across the U.S.

Rising participation in both recreational and competitive tennis is a central driver of equipment demand. Tennis is increasingly viewed as an accessible lifetime sport, suitable for outdoor and indoor play, and adaptable to different fitness levels. Growth in grassroots and youth participation programs has expanded the consumer base, while high-profile tournaments such as the US Open continue to elevate visibility and interest nationwide.

Technological advancements are also influencing purchasing behavior. Innovations in racket materials, including graphite, carbon fiber, and titanium, have resulted in lighter, stronger, and more responsive designs. Improvements in string technology, footwear cushioning, grip design, and durability are encouraging players to upgrade equipment to enhance comfort and performance.

Product and Channel Insights: Rackets and Specialty Retail Lead

By product type, rackets account for 32% of total demand, making them the largest segment in the U.S. tennis equipment market. As the most essential tool for play, rackets are central to performance outcomes, and ongoing innovation in materials and design continues to support replacement and upgrade cycles among players.

In terms of sales channels, specialty sports and fitness stores lead with a 28% share. These outlets remain important due to their product depth, expert guidance, and hands-on purchasing experience, particularly for technically complex items such as rackets. While online and mass retail channels continue to expand, specialty stores retain a strong position in equipment selection and fitting.

Regional Outlook: West USA Leads Growth

Demand for tennis equipment is rising across all major U.S. regions, with growth rates varying by climate, participation patterns, and infrastructure.

• West USA: CAGR of 5.4%, supported by year-round play, a strong tennis culture, and high participation in states such as California, Arizona, and Nevada.
• South USA: CAGR of 4.8%, driven by warm weather, extensive outdoor facilities, and strong tennis communities in states like Florida and Texas.
• Northeast USA: CAGR of 4.3%, reflecting established clubs, college programs, and seasonal demand supported by indoor facilities.
• Midwest USA: CAGR of 3.7%, with steady participation through indoor courts, youth programs, and local leagues.

Competitive Landscape and Industry Structure

The U.S. tennis equipment market is moderately concentrated, with established global brands competing on performance, durability, and technological differentiation. Leading companies include Wilson Sporting Goods Co., Babolat Vibration, Head Sports GmbH, Prince Global Sports LLC, and Yonex Co., Ltd. Wilson Sporting Goods Co. holds the largest market share at 31.3%, supported by a broad portfolio spanning rackets, strings, and accessories.

Across the competitive landscape, demand for lightweight, high-performance equipment remains a key differentiator. Customization, innovation, and alignment with industry standards set by organizations such as the USTA, ITF, ASTM International, and the U.S. Consumer Product Safety Commission continue to shape product development and market positioning.

Outlook Through 2035

Despite challenges such as high prices for premium equipment, competition from other recreational activities, and economic uncertainty affecting discretionary spending, the long-term outlook for tennis equipment demand in the United States remains positive. Continued participation growth, technological innovation, and the sport’s alignment with health and wellness trends are expected to sustain steady expansion through 2035, reinforcing tennis equipment as a stable segment within the broader sports and fitness industry.

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