South Korea Pet Snacks Market to Reach USD 747.7 million by 2036, Driven by Premiumization and Petfam Culture

The South Korean market for pet snacks and treats is experiencing significant growth, driven by evolving pet ownership trends and a rising preference for premium, functional products. Valued at approximately USD 465.9 million in 2026, the industry is forecasted to expand to USD 747.7 million by 2036, growing at a compound annual growth rate (CAGR) of 4.8%. This projection highlights a sustained increase in consumer spending influenced by cultural, economic, and demographic factors unique to South Korea.

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Key Market Drivers: Petfam Culture and Small Breed Popularity

South Korea’s demographic changes—specifically the rise in single-person households and a declining birth rate—have elevated pets to family status, locally termed "Petfam." This shift has transformed pets from simple companions to integral family members, prompting increased expenditure on high-quality nutrition and indulgent treats.

Small breed dogs such as Maltese, Poodles, and Pomeranians dominate the pet population in the country’s apartment-dense urban centers. These breeds require specialized, bite-sized snacks that address specific metabolic needs and finicky appetites, driving innovation in pet treat formulation. The market sees a growing emphasis on palatability, digestibility, and texture diversity, including freeze-dried proteins and soft-baked goods tailored for smaller dogs.

Industry Segmentation: Dogs Lead, Specialty Stores Reign

The canine segment commands 41.0% of the market share, underlining the importance of dogs in South Korean pet culture. Dogs’ active indoor lifestyles and behaviors such as separation anxiety fuel demand for a variety of snacks used for training, bonding, and prolonged engagement, including chewable puzzle treats.

Specialty pet stores dominate the distribution landscape with a commanding 92.6% share. Unlike Western markets where supermarkets prevail, South Korean consumers prefer expert-guided retail experiences through pet boutiques, grooming salons, and veterinary clinics. This preference is rooted in trust, product authenticity, and a desire for personalized advice, factors critical to the purchasing decisions of pet owners.

Product Trends: Eatable Snacks Maintain Dominance, Functional Chews Gain Ground

Eatable snacks—comprising biscuits, jerkies, and freeze-dried products—represent 68.5% of the market. Their versatility in flavor and texture caters to diverse pet palates, including formulations for senior pets and those with allergies.

Meanwhile, chewable treats account for 31.5% of the sector, increasingly valued for their functional benefits, particularly oral health. With periodontal disease common among small breeds, dental chews offer a convenient preventive care option, supporting owners seeking practical health solutions.

Premiumization and Humanization: Rising Demand for High-Quality Ingredients

The “humanization” trend in pet nutrition is reshaping product standards, with consumers demanding natural, human-grade ingredients and clean-label transparency. Functional additives such as collagen for joint support and probiotics for digestive health are becoming staples in pet snack formulations.

This shift has compelled legacy manufacturers to innovate, reformulating products to meet elevated safety, quality, and health-conscious standards expected by modern Korean pet parents.

Regional Market Dynamics: Jeju Leads Growth, Urban and Rural Markets Diverge

·        Regionally, Jeju Island leads with the highest CAGR at 5.81%, driven by its development as a pet-friendly tourist destination. Demand there focuses on portable, travel-friendly treats often inspired by local ingredients such as Jeju black pork and tangerines.

·        South Gyeongsang follows with a 5.09% CAGR, characterized by affluent urban pet owners prioritizing premium, functional snacks. South Jeolla’s 4.6% growth is largely influenced by older pet owners seeking easily digestible, soft-textured treats, while North Jeolla’s gradual urbanization reflects a transition toward commercial pet snack adoption at a CAGR of 3.88%.

Market Challenges and Opportunities: Economic Sensitivity and Private Label Growth

Economic fluctuations pose a notable risk, as pet snacks and treats remain discretionary purchases vulnerable to inflationary pressures. Consumers may shift toward value brands or reduce treat frequency during downturns, underscoring the need for manufacturers to clearly communicate health benefits that justify premium pricing.

Simultaneously, the rise of private label pet food by retail chains and e-commerce platforms introduces competitive dynamics. These private labels, offering competitive pricing and localized flavors, present an opportunity for suppliers to collaborate on exclusive products tailored to Korean consumers.

Competitive Landscape: Global Giants and Local Adaptation

Industry leaders including Mars, Nestlé, SCHELL & KAMPETER, The J.M. Smucker Company, and Hill’s Pet Nutrition maintain strong market positions through expansive distribution and veterinary-grade offerings. To better resonate with local preferences, these global companies are launching Korea-specific products emphasizing favored textures and flavors.

Acquisitions of smaller, artisanal brands by larger firms aim to capture authenticity and naturalness, while digital marketing campaigns leveraging pet influencers on platforms like Instagram and YouTube engage younger demographics. Subscription-based snack bundles incorporating data analytics further reinforce consumer loyalty.

Browse Related Insights

Pet Clothing Market: https://www.futuremarketinsights.com/reports/pet-clothing-market

Veterinary Furniture Market: https://www.futuremarketinsights.com/reports/veterinary-furniture-market

Dog Footwear Market: https://www.futuremarketinsights.com/reports/dog-footwear-market

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