Power Equipment Rental Market to Reach USD 18.4 Billion by 2035 — Asia Pacific, Europe, and North America Drive Growth Amid Rising Construction and Industrial Demand

The global power equipment rental market is set for steady expansion over the next decade, driven by rising infrastructure projects, industrial modernization, and demand for flexible power solutions. According to Fact.MR, the market is valued at USD 12.6 billion in 2025 and is projected to reach USD 18.4 billion by 2035, reflecting a compound annual growth rate (CAGR) of 3.9%.

A Decade of Steady Growth Fueled by Generators and Construction Demand

Generators dominate the rental market, accounting for 40% of revenue, followed by light towers and compressors at 25% and 20%, respectively. The construction sector is the largest end-user segment, representing 45% of the market, as contractors increasingly rely on rental solutions to optimize project efficiency without heavy upfront capital expenditure. Industrial applications and events/utilities follow closely, highlighting the broad applicability of rental power solutions across temporary and large-scale projects.

Between 2025 and 2030, the market is forecast to grow from USD 12.6 billion to USD 15.2 billion, contributing 44.8% of the total ten-year growth. This phase is characterized by rising demand for advanced generator systems, specialized portable equipment, and integration with large-scale construction and industrial projects. From 2030 to 2035, the market will expand from USD 15.2 billion to USD 18.4 billion, adding USD 3.2 billion and accounting for 55.2% of overall growth. During this period, specialized industrial applications, automated monitoring protocols, and next-generation rental solutions will shape the competitive landscape.

Technology and Sustainability Drive Rental Solutions

Technological advancements, including IoT-based remote monitoring, predictive maintenance, and digital fleet management, are transforming rental operations. These “smart rental” solutions improve fuel efficiency, minimize downtime, and enhance customer satisfaction while optimizing asset utilization. Meanwhile, the transition toward cleaner energy, hybrid systems, and low-emission generators reflects a growing commitment to sustainability and regulatory compliance.

“Companies are increasingly seeking flexible, cost-efficient solutions to meet fluctuating power demands,” said a Fact.MR analyst. “The combination of digital monitoring and sustainable equipment is positioning rental providers as key partners for construction and industrial operators worldwide.”

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Regional Insights: Asia Pacific Leads the Surge

North America and Europe remain dominant markets, supported by robust construction, oil & gas, and industrial activities. In North America, hurricane preparedness and energy infrastructure modernization contribute to sustained demand, while Europe’s emphasis on decarbonization and cleaner power solutions drives hybrid and low-emission rentals. Asia Pacific is emerging as the fastest-growing market, led by rapid urbanization, infrastructure expansion, and growing manufacturing in China, India, Indonesia, and Vietnam. The Middle East and Africa are also witnessing increased equipment rentals to support energy, mining, and large-scale events.

Segment Highlights

• By Type:Generators (40%), Light Towers (25%), Compressors (20%)
• By End User:Construction (45%), Industrial, Events/Utilities
• By Power Range:<50 kVA, 50–500 kVA, >500 kVA
• By Region:Asia Pacific, Europe, North America, Middle East & Africa

Competitive Landscape

Key market players include Aggreko, United Rentals, Ashtead, Herc Rentals, Atlas Copco, Caterpillar, Cummins, Doosan Portable Power, Loxam, Generac, Boels, Pramac, Kohler, and SFO Energy Rental Solutions. Leading companies are investing in digital fleet management, energy-efficient solutions, and strategic partnerships to enhance market presence and operational excellence.

Outlook: Powering a Flexible and Sustainable Future

The power equipment rental market’s growth will continue to be driven by infrastructure expansion, industrial demand, and the shift toward sustainable, digitally managed rental solutions. Providers that embrace clean technologies, flexible service models, and digital platforms are poised to lead in an increasingly competitive and evolving global market.

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About Fact.MR

Fact.MR is a global market research and consulting firm, trusted by Fortune 500 companies and emerging businesses for reliable insights and strategic intelligence. With a presence across the U.S., UK, India, and Dubai, we deliver data-driven research and tailored consulting solutions across 30+ industries and 1,000+ markets. Backed by deep expertise and advanced analytics, Fact.MR helps organizations uncover opportunities, reduce risks, and make informed decisions for sustainable growth.