POP Display Market to Reach USD 19.5 Billion by 2031, Driven by Innovations from Smurfit Kappa, DS Smith, and WestRock

The global POP display market was valued at USD 10.2 billion in 2022 and is projected to reach USD 19.5 billion by the end of 2031, growing at a CAGR of 8.4% from 2023 to 2031. Market growth is driven by increasing demand for in-store marketing and visual merchandising solutions, rising retail expansion, and the need to enhance product visibility and consumer engagement. Additionally, advancements in digital signage and sustainable display materials are further supporting the market’s expansion.

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Market Overview

POP (Point-of-Purchase) displays are marketing tools that are placed strategically next to the product to be promoted in a retail environment.

These displays can be interactive and visually pleasing to attract consumers and influence purchasing decisions. They can range from shelf banners to pop-up banner displays and digital screens.

Pop-up displays are widely used in supermarkets, hypermarkets, convenience stores, and specialty shops to increase product visibility, brand awareness, and the likelihood of impulse buying among casual customers.

Analysts' Viewpoint

The increased focus on improving the in-store shopping experience is a primary factor driving growth in the POP display market.

These displays are visually appealing and placed strategically next to the product to be promoted in order to drive consumer decisions. POP displays allow brands to offer targeted messaging and immersive shopping experiences to stand out among competitors.

Analysis of Key Players

The competitive landscape is evolving from "vendors" to "strategic retail partners" who manage everything from concept to store-level execution.

Leading companies operating in the global POP display market include:

• International Paper
• DS Smith
• Smurfit Kappa Group PLC
• Sonoco Products Company
• Menasha Packaging Company, LLC
• Georgia-Pacific
• WestRock Company
• Pratt Industries Inc.
• Marketing Alliance Group
• Siffron

Strategic developments in 2026 show a focus on Automation and Robotics, with major players using AI-driven robots to fold, assemble, and finish displays, significantly reducing labor dependency and lead times.

Recent Developments (April 2026)

• April 23, 2026: New retail guidelines from major US retailers like Target have standardized "Aesthetic vs. Profitable" design metrics, forcing POP manufacturers to provide data-backed conversion predictions for every new display unit.
• March 2026: Wi-Charge Ltd expanded its Wi-Spot retail marketing display line, using infrared power to run 7-inch video screens on store shelves without the need for batteries or wiring.
• Early 2026: The market for Recycled and Biodegradable materials in displays hit a projected 19% CAGR, as major FMCG brands (Nestlé, P&G) move toward 100% plastic-free in-store promotions.
• February 2026: Diforma In Store launched an integrated "Concept-to-Conversion" platform, allowing brands to simulate shopper flow and engagement using VR before a single physical display is manufactured.
• In October 2023, Ricola and Tetley, leading Canada-based brands, announced a marketing partnership to unveil innovative point-of-purchase displays that showcase products from both companies. The pop-ups hold a canister of Tetley's ‘Super Teas’ and a pack of Ricola's fast-acting effective cough drops.

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Key Developments & Trends

• Smart & Interactive Displays: Integration of NFC, RFID, and motion-activated video to bridge the gap between offline and online.
• Sustainability as a Baseline: Shift toward FSC-certified paper, recyclable mono-materials, and bio-based polymers.
• Modular & Reusable Fixtures: Designing "universal" bases that can be quickly rebranded for seasonal campaigns, reducing waste.
• 3D Printed Display Units: Emerging use of large-scale 3D printing for complex, one-of-a-kind luxury window displays.
• Omnichannel Synergy: Using POP displays to facilitate "BOPIS" (Buy Online, Pick Up In Store) and cross-channel loyalty programs.

Challenges

• High Design Turnover: Retailers now expect new designs every 3–4 months, squeezing manufacturer profit margins and production cycles.
• Supply Chain Volatility: Fluctuating costs for paperboard and specialized electronics for "smart" displays.
• E-commerce Pressure: While POP displays drive impulse buys, the general shift toward online shopping for "staples" reduces foot traffic in traditional aisles.
• Short Lifecycles: The "disposable" nature of most POP displays creates significant environmental waste and high recurring costs for brands.

Opportunities

• Personalized In-Store Branding: Using variable data printing to create localized displays for specific neighborhoods or demographics.
• Luxury & Specialty Retail: High demand for "experiential" displays in the beauty, electronics, and high-end spirits sectors.
• Smart Shelves & IoT: Integrating weight sensors and cameras into displays to automate inventory restocking and track shopper "dwell time."
• Healthcare & Pharma: Rapidly growing segment (~36% of the packaging-focused POP market) for over-the-counter (OTC) visibility.

Market Segmentation

➤ By Product Type

• Floor Displays (Market Leader ~40% share)
• Pallet Displays (~25% share; dominant in big-box retail)
• End-Cap Displays (~15% share; high-visibility "aisle-end" units)
• Countertop Displays (Impulse-buy focus)
• Sidekicks & Power Wings

➤ By Material

• Corrugated Board (Dominant ~36.4% to 62% share)
• Plastic & Acrylic (Focus on durability/visibility)
• Metal & Wood (Permanent fixtures)
• Digital/Electronic (Fastest growing ~28% Y-o-Y)

➤ By End-User Industry

• Food & Beverage (Primary volume driver)
• Cosmetics & Personal Care (Highest growth in premium displays)
• Pharmaceuticals & Healthcare
• Electronics & Home Appliances

Conclusion

The POP display market in 2026 is a high-stakes battle for attention. Through 2035, the market will be defined by intelligence and sustainability. As retail spaces become smaller and more curated, the companies that can provide data-integrated, eco-certified, and modular display systems will be the primary architects of the physical store of the future.

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