Pet Wellness Services Market Growth to Reach US$ 95,659 Million at a CAGR of 5.9% by 2035 | Fact.MR

The global pet wellness services market is projected to reach USD 95,659 million by 2035, up from USD 53,922 million in 2025, growing at a CAGR of 5.9%. Growth is driven by increasing pet ownership, humanization of pets, and preventive healthcare awareness. Pet owners are investing in veterinary services, grooming, diagnostics, and telehealth solutions to ensure their pets’ well-being. Digital platforms and mobile services have improved access and convenience, while subscription-based wellness plans encourage continuity of care.

Market Overview

The market is segmented by service type (preventive veterinary care & vaccinations, diagnostics & laboratory services, telehealth/teleconsulting, and others), pet type, delivery channel, end customer, business model, and region. Preventive veterinary care and vaccinations account for the largest market share, reflecting the priority of proactive health management. Dogs remain the most significant segment, followed by cats and small pets.

Technological integration, such as telehealth platforms, wearable devices, and AI-based diagnostic tools, is enhancing the delivery and effectiveness of pet wellness services. Mobile clinics and app-based appointment systems improve accessibility, particularly in urban areas, while enabling real-time health tracking and preventive care management.

Regional Insights

North America leads the market due to high pet ownership, disposable incomes, and strong adoption of technology-driven services. Digital platforms, wellness subscriptions, and preventive care programs are widely implemented, increasing convenience and engagement for pet owners.

Europe is witnessing growth through integrated pet care services, combining grooming, preventive care, and diagnostics. The UK, Germany, and France are notable for adoption of holistic wellness programs.

Asia-Pacific is emerging as a high-growth region, particularly India and China, driven by urbanization, rising disposable incomes, and growing awareness of pet health. Tech-enabled services, including tele-veterinary consultations, mobile grooming, and AI-powered diagnostics, are rapidly gaining traction. India’s metro cities are leading adoption, while smaller towns are gradually catching up.

Southeast Asia is also experiencing market expansion, with preventive care, grooming, and boarding services becoming increasingly popular.

Market Drivers

The market is fueled by the humanization of pets, increasing disposable incomes, and growing awareness of preventive healthcare. Owners seek premium services, including diagnostics, grooming, and subscription-based wellness plans. Technological adoption, such as telehealth, mobile clinics, and wearable monitoring devices, enhances convenience and service quality. Regulatory standards and quality certifications further build trust, encouraging broader adoption.

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Challenges

High service costs may limit adoption among price-sensitive pet owners, especially in emerging markets. Shortages of trained veterinarians and skilled groomers create capacity challenges. Regulatory variability across countries complicates operations for multinational service providers. Awareness gaps about preventive care also reduce demand for subscription-based wellness programs in certain regions.

Competitive Landscape

Leading players include VCA Animal Hospitals, Banfield Pet Hospital, National Veterinary Associates (NVA), PetVet Care Centers, and Greencross Limited. These companies focus on technology integration, subscription services, mobile clinics, and digital platforms to enhance service delivery. Innovation in preventive care, diagnostics, and telehealth is central to maintaining competitiveness and expanding market reach.

Conclusion

The pet wellness services market is poised for steady growth from 2025 to 2035. Preventive care remains the dominant segment, while digital platforms and telehealth services are transforming accessibility and convenience. Regions such as North America, Asia-Pacific, and Europe are expected to drive growth, supported by increasing pet ownership, rising disposable incomes, and technological adoption. With advancements in mobile clinics, AI diagnostics, and subscription-based wellness plans, the market is creating significant opportunities for service providers, startups, and technology innovators in the pet care industry.

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