Pet Grooming Products Market Size Expected to Reach US$ 16,150 Million by 2035: Fact.MR Report

The global pet grooming products market is expected to reach USD 16,150 million by 2035, up from USD 8,210 million in 2025. During the forecast period 2025 to 2035, the industry is projected to register a CAGR of 7%.

Emotional connections and health-focused pet care practices are contributing to increased demand for natural, hypoallergenic grooming products. Improved accessibility through e-commerce platforms and the use of digital marketing strategies are supporting global market growth. Pet owners are increasingly treating their pets as family members, driving demand for high-quality shampoos, conditioners, brushes, and other grooming solutions.

Market Overview

The pet grooming products market encompasses a broad range oaf items, including shampoos, conditioners, brushes, nail care products, and ear care solutions. Grooming products are categorized by pet type, covering dogs, cats, birds, and horses. Among these, dogs and cats account for the largest market share due to their widespread ownership and the high frequency of grooming requirements.

Distribution channels for pet grooming products include specialized pet stores, veterinary clinics, supermarkets, and increasingly, online platforms. E-commerce has transformed the market, offering convenience, subscription services, and access to premium or international brands, which has further driven growth.

Recent Developments

Innovation is a key driver in the pet grooming industry. Companies are introducing formulations enriched with natural ingredients, such as aloe vera, oatmeal, and essential oils, catering to pets with sensitive skin. Hypoallergenic and organic products are gaining traction, reflecting rising consumer awareness of pet health and well-being.

Subscription-based grooming kits and direct-to-consumer models are becoming increasingly popular, offering personalized solutions tailored to pet type, size, and breed. Brands are leveraging digital marketing campaigns and social media to engage with pet owners, emphasizing the health benefits of their products and fostering brand loyalty.

Competitive Landscape

The pet grooming products market is highly competitive, with established and emerging players focusing on product innovation, quality assurance, and brand differentiation. Key players include Mars Petcare, Nestlé Purina, Spectrum Brands, Colgate-Palmolive, and Henkel, alongside specialized regional brands offering niche products for premium segments.

Competition is intensified by the rising adoption of natural and hypoallergenic grooming solutions, prompting companies to invest in research and development. Collaborations with veterinary experts, influencer campaigns, and product certifications help brands build credibility and trust among pet owners.

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Regional Insights

North America is currently the largest market for pet grooming products, driven by high pet ownership rates, premium product adoption, and growing awareness of pet health and wellness. The United States, in particular, is witnessing significant demand for natural and hypoallergenic grooming items.

Europe is also a key market, with strong regulations and consumer preference for certified, eco-friendly products. The Asia-Pacific region is projected to witness the fastest growth, supported by rising disposable incomes, urbanization, and increasing adoption of pets in countries such as China, India, and Japan. Latin America and the Middle East are emerging as promising markets due to growing awareness of pet care standards and rising e-commerce penetration.

Future Outlook

The pet grooming products market is poised for continued growth over the next decade. Key growth drivers include increasing pet ownership, rising demand for premium grooming solutions, and heightened focus on pet health and well-being. Companies focusing on sustainable ingredients, innovative product formats, and digital engagement strategies are expected to gain a competitive advantage.

Additionally, the integration of technology, such as app-based grooming tutorials, virtual consultations with veterinarians, and AI-driven personalized recommendations, is set to enhance the consumer experience. As awareness of pet welfare continues to grow, the market will likely see sustained innovation and expansion across both developed and emerging regions.

In conclusion, the pet grooming products market is set for robust growth, fueled by changing consumer preferences, innovation in natural and hypoallergenic solutions, and expansion of digital distribution channels. Companies that prioritize quality, safety, and consumer engagement will be well-positioned to capitalize on opportunities in this thriving sector.

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