Non-Alcoholic Beer Market | Global Industry Overview, Key Growth Drivers, Challenges, Demand and Upcoming Trends by Forecast to 2023

Market Overview:

Non- alcoholic beverages are becoming increasingly popular these days due to a variety of factors. Market Research Future, a firm which specializes in market reports related to Food, Beverages & Nutrition sector among others, recently published a report on this market. The global non-alcoholic beer market is poised to reach USD 5.91 Billion in 2023 grow at a CAGR of 8.28% during the forecasted period.

Considerable shifts in beer consumption have contributed positively to the growth of the non-alcoholic beer segment. Demand for healthier product options and many individuals preferring to be sober have been the driving trends for this market. This industry has also been able to tap the previously untapped Middle Eastern region and Islamic countries which prohibit the consumption of alcoholic beverages.

Industry Segments:

Non-Alcoholic Beer Market Information by Process is divided into reverse osmosis, vacuum, boilers and others. The segment is further divided by type into alcohol free, 0.5% Alcohol and on the basis of raw material into malt, yeast, flavors, enzymes, hops and other and finally on the basis of region North America, Europe, Asia Pacific and Rest of the World.

Reverse-osmosis segment is anticipated to account maximum market proportion and projected to grow at a growth rate of 8.57% during the forecast period of 2017-2023.

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Detailed Regional Analysis:

The global nonalcoholic beer market is categorized into North America, Europe, Asia Pacific and Rest of the world. Among these, North America is projected to retain its dominance throughout the forecast period. Robust economic growth, rising urbanization, explosion of in the middle class population are the significant factors of the growth of non-alcoholic beer in North America. North America is estimated to reach USD 2.07 billion by the end of 2023. Among the North American country, Mexico is projected to witness a substantial growth of 8.45% during the forecast period of 2017-2023. However, Rest of the World is projected to expand at a high CAGR of 9.00% during the forecast period of 2017-2023. Middle East countries find a massive opportunity in the non-alcoholic beer market owing to the rising Muslim population in that particular countries.

Global Competitive Analysis:

With the emerging industry players displaying a trend of solid growth in the market, and the addition of new and advanced products, the sector will diversify rapidly in the forecast period. Companies are aiming to gain & solidify their shares of the market segment, by competing and experimenting with various advantage points. The leading market players in the global non-alcoholic beer market primarily are Heineken N.V. (Netherland), Anheuser-Busch InBev SA (Belgium), Erdinger Weibbrau (Germany), Big Drop Brewing Co. (U.K.), Krombacher Brauerei (Germany) to name a few.

Latest Industry News:

Jan 2018 The Diageo-owned brewer, Guinness, has produced a “full flavoured, non-alcoholic lager” at their experimental St. James’s Gate site. The beer’s launch comes as retailers, bars and drinks makers are attempting to weather the worldwide decline of alcohol consumption by bolstering and improving their teetotal and low ABV offerings. Guinness introduced its first non-alcoholic beer, Guinness Zero, in Indonesia in 2014 to tap into a new market of sober drinkers.

Jan 2018 Suntory Holdings is looking to non-alcoholic beer to boost sales this year. The company's beer business, Suntory Beer, recently stated it will target a 4% lift in volumes - to 7m cases - for its All-Free brand. The group said it was also launching an overhaul of All-Free, which has zero alcohol and zero calories.

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Dec 2017 Suffolk microbrewery St Peter’s has launched its third non-alcoholic beer, following the success of its first two alcohol-free brews. Without Original and Without Gold now contribute 15% to the brewery’s overall sales and its new brew, Without Organic, aims to target health conscious consumers who are looking for a pure, natural and zero-alcohol craft beer that is as good as the 'real thing'. Brewed in the same way as a normal beer just without the alcohol, Without Organic is a rich and full-bodied beer designed for lager and ale drinkers.

Sep 2017 Budweiser will be launching a non-alcohol beer in UK.  The sale of non-alcoholic beverages have jumped in the UK between 2010 and 2015which has made the country prime testing ground for an alcohol-free version of Budweiser, aptly named Prohibition Brew after the period of time in the United States when alcohol sales were illegal.