Mobile Grooming Services Market Size is Projected to Reach US$ 6.8 Billion by 2035 With a CAGR of 12% | Fact.MR

Global mobile grooming services market is expected to reach USD 6.8 billion by 2035, up from USD 2.2 billion in 2025. During the forecast period 2025 to 2035, the industry is projected to expand at a CAGR of 12.0%.

The mobile grooming services market is driven by rising pet ownership and the growing trend of pet humanization, which increases demand for convenient, high-quality grooming at home. Consumers prefer mobile grooming for its flexibility, personalized care, and stress-free environment compared to traditional salons. Additionally, the adoption of digital booking platforms and subscription models enhances accessibility, customer loyalty, and operational scalability, further fueling market growth. Mobile grooming services not only save time for pet owners but also provide a safer and more comfortable experience for pets, boosting demand across both urban and suburban areas.

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Market Segmentation and Insights

The mobile grooming services market is segmented by technology, booking method, service type, end-user, and region. By technology, dog grooming services dominate due to high dog ownership globally and frequent grooming needs. Cat grooming services are growing steadily, driven by an increase in pet cats and demand for specialized care such as hair trimming and fur detangling. Other pets including rabbits, guinea pigs, and small exotic animals represent a niche segment, witnessing gradual adoption as pet humanization expands across species.

By booking method, the market is transitioning from traditional phone-based appointments to digital platforms, mobile applications, and subscription-based scheduling. These digital tools simplify booking, allow recurring appointments, and provide loyalty programs, which improve customer retention and operational efficiency.

By service type, the market includes basic grooming, full-service grooming, and specialized services such as spa treatments, dental care, and fur treatments. Basic grooming includes bathing and nail trimming, while full-service grooming covers haircuts, styling, and ear cleaning. Specialized services cater to premium segments willing to pay extra for tailored, luxury experiences.

By end-user, the market primarily serves pet owners at home, pet care facilities, and veterinary clinics. Home-based services dominate due to convenience, while veterinary partnerships and pet care centers provide bundled grooming services, particularly for pets with medical needs.

Regional Insights

North America leads the mobile grooming services market, driven by high pet ownership rates, urban lifestyles, and a strong culture of pet pampering. Europe follows, supported by growing pet care awareness and premium grooming trends. The Asia-Pacific region is emerging rapidly due to rising disposable income, increasing pet adoption, and the expansion of digital service platforms in countries such as India, China, and Japan. Latin America and the Middle East & Africa are expected to witness steady growth as mobile grooming awareness and urbanization increase.

Recent Developments and Key Players

Recent developments in the mobile grooming market highlight technological adoption and service expansion. Leading players such as Wag!, PetSmart Mobile Grooming, The Mobile Groomers, and Aussie Pet Mobile are integrating mobile apps for scheduling, tracking service history, and providing reminders for routine grooming. In 2025, Wag! introduced a subscription-based mobile grooming package, enabling recurring appointments for dogs and cats with customized care plans. Similarly, Aussie Pet Mobile expanded services to small exotic pets, catering to growing niche demand.

Competition is intensifying as both established players and startups innovate through specialized services, eco-friendly grooming products, and advanced grooming vans equipped with state-of-the-art technology. Companies focus on training staff for multi-pet handling, mobile hygiene, and personalized customer experiences, ensuring differentiation in a competitive market.

Conclusion

The mobile grooming services market is poised for strong growth over the next decade, fueled by rising pet ownership, digital adoption, and consumer preference for at-home convenience. With diversified service offerings, flexible booking models, and regional expansion, both established and emerging players have significant opportunities to capitalize on evolving consumer trends. The market’s focus on personalization, premium services, and operational scalability will continue to drive adoption, positioning mobile grooming as a key segment in the broader pet care industry from 2025 to 2035.

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