Low-Fat Yogurt Market | Worldwide Industry Professional Survey and In-depth Analysis Research Report Foresight to 2023

Market Overview:

Owing to growing consumer needs and their awareness about low fat yogurt the demand for products prepared by key players has grown in recent years. Market Research Future, a firm which specializes in market reports related to the Foods, Beverages & Nutrition sector among others, recently forecasted in its report “Global Low Fat Yogurt Market Research Report- Forecast to 2023” that the market will demonstrate an exceptional CAGR while achieving good growth rapidly in the forecast period.

Growing health conscious population and their awareness towards cardiac health are increasing the low-fat dairy products market growth. Also, health benefits connected with the consumption such as regulation of hypertension, high blood cholesterol, and weight management have strengthened the use of low-fat yogurt in the dairy industry.  Additionally, increasing preference for organic dairy products has surged the demand for low-fat yogurt in the global market.

Increasing prevalence of obesity, hypertension, and high blood cholesterol due to high fat intake from milk and dairy products has intensified the demand for the low-fat and low-calorie product in the dairy industry. However, lack of the awareness regarding the use of bacterial culture in yogurt preparation and their potential hazard to the health may hinder the market growth over the forecast period. The fruit made low-fat yogurt is dominating in this segment followed by organic. The most commonly used fruit for preparation of low-fat yogurts is strawberry, apple, mango, cherry, blueberry, peach, and banana. Furthermore, the demand for organic low-fat yogurt is experiencing a high growth owing to consumer shift towards green label products.

Latest Industry Updates:

Jun 2017 Chobani has launched its first non-Low fat yogurt line called Smooth. The low-fat yogurt is made with real fruit and only natural, non-GMO ingredients. The company is focusing more towards new product launch.

Mar 2017 Danone India Pvt. Ltd, the local unit of the world’s largest yogurt maker, has introduced its brand of Low fat yogurt, its third product launch. The company aims to expand its range of products and market share in India.

Feb 2017 FlapJacked, maker of high-protein pancakes and muffins, has launched its latest product line: smoothie mixes. FlapJacked protein smoothie mix has become the first high-protein smoothie mix with a shelf-stable Low fat yogurt base.

Jan 2016 Booster Juice has launched a new product offering nationally known as vanilla Low fat yogurt with three fresh fruit topping combinations including, mango passion fruit, mixed berry and banana coconut, available in different locations across Canada.

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Major Key Players:

The competition among the players seems severe with the growing demand for low fat yogurt across the globe. Players are found to indulge in various strategies to increase the sale of their product globally. Major strategies followed by the competitors are identified to be product promotions through various channels such as e-commerce platforms including celebrity endorsements. Product innovations and fortification with essential nutrients are also identified to be the key strategies followed by the players to introduce product differentiation and make their offerings in low fat yogurt line stand out from others.

The key players profiled in low fat yogurt report are Danone Inc. (France), General Mills, Inc. (U.S.), Nestle S.A. (Switzerland), Byrne Dairy Inc. (U.S.), Jalna Dairy Foods Pty. Ltd. (Australia), and Rainy Lanes Dairy Foods Ltd (U.K) among many others.

Market Segments:

The global low fat yogurt market has been divided into type, distribution channel, and region.

On the Basis of Type: Flavored, Plain, Organic, Fruit, and Others

On the Basis of Distribution Channel: Store-based, and Non-store based

On the Basis of Region: North America, Europe, Asia Pacific, and ROW

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Regional Analysis:

The global low-fat yogurt market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Europe is dominating the global low-fat yogurt market followed by North America. The U.K and Germany are the leading consumers of low-fat yogurt owing to increasing awareness about the gut health benefits of consuming low-fat yogurt. Additionally, high demand for low-calorie and low-fat food in the dairy industry is the key driving factor in this region.

Furthermore, increasing consumer awareness and growing demand for a healthier substitute of plain yogurt with low-fat content in the dairy industry has uplifted the demand for low-fat yogurt in North American countries like the U.S. and Canada, which is likely to boost the growth of the low-fat yogurts market during the review period. Furthermore, increase in the amount of milk quota in the European region is likely to uplift the growth of low-fat yogurt market.