Instant Coffee Market Size to Reach USD 48.17 Billion by 2030 | Growth Accelerated by Convenience, Premium Freeze-Dried Varieties & Expanding E-Commerce

Introduction 

The global instant coffee market is experiencing consistent growth as modern consumers seek convenient, fast-preparation beverages without compromising taste. As per research by Mordor Intelligence, the instant coffee market size is expected to climb from USD 36.73 billion in 2025 to USD 48.17 billion by 2030, achieving a 5.57% CAGR during the forecast period. This upward trend is supported by increasing consumption among younger demographics, rising home-brewing habits, and the widespread availability of flavored, premium, and specialty instant coffee options. 

Key Trends 

• Premiumization Rise: Growing adoption of premium, single-origin, and freeze-dried instant coffee driven by consumers seeking richer aroma, better flavor retention, and café-style quality at home.
• Younger Demographic Shift: Rapid acceptance of ready-to-mix and flavored instant coffee among Gen Z and millennials, especially in traditionally tea-dominant markets.
• E-Commerce Surge: Online sales of instant coffee nearly doubled between 2020 and 2025 due to subscription models, digital retail expansion, and improved product discoverability.
• Health & Variety Innovations: Increased launches of flavored, reduced-caffeine, and functional coffee varieties tailored to wellness-oriented buyers. 

Explore the full report for in-depth insights and instant coffee market forecasts - https://www.mordorintelligence.com/industry-reports/instant-coffee-market?utm_source=industrytoday

Market Segmentation 

By Flavoring

• Flavored Instant Coffee
• Unflavored Instant Coffee
• By Production Technology
• Spray-Dried Instant Coffee
• Freeze-Dried Instant Coffee

By Price

• Mass
• Premium

By Packaging Format

• Sachets
• Pouches
• Jars

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience/Grocery Stores
• Specialty Store
• Online Retail 
• Other Distribution Channels

By Geography

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

Key Players 

Major companies shaping global market dynamics include: 

• Nestlé S.A.,
• Starbucks Corporation,
• J.M. Smucker Company,
• Luigi Lavazza S.p.A.,
• The Kraft Heinz Company, and
• JDE Peet’s N.V. 

Explore in-depth insights and regional perspectives, including localized editions like the Japanese market version - https://www.mordorintelligence.com/ja/industry-reports/instant-coffee-market?utm_source=industrytoday

Dominating Country  

Brazil remains the most influential country in the instant coffee ecosystem, powered by its massive coffee production base and strong export infrastructure. USDA projections indicate that Brazil’s coffee production will reach 65 million bags in 2025/26, solidifying its role as the leading source of raw materials for spray-dried and freeze-dried instant coffee manufacturing. With efficient processing systems, large-scale plantations, and reliable supply chains, Brazil continues to support stable pricing and raw-material availability worldwide. The country’s strong domestic preference for unflavored instant coffee also helps maintain segment dominance and shapes global sourcing strategies. 

Conclusion 

The global instant coffee market is entering a new phase of sustained expansion, driven by consumers’ preference for fast, convenient, and high-quality beverage solutions. As premiumization accelerates and freeze-dried varieties gain popularity, the category continues to evolve beyond traditional expectations. Strong e-commerce adoption, diversified flavor innovations, and growing interest from younger demographics are further strengthening market momentum through 2030. Supported by major players like Nestlé, Starbucks, Lavazza, and Kraft Heinz—as well as reliable supply leadership from Brazil—the instant coffee industry is well-positioned to deliver consistent growth, improved product experiences, and broader global reach in the years ahead. 

Explore related reports from Mordor Intelligence 

Asia-Pacific Coffee Market: https://www.mordorintelligence.com/industry-reports/asia-pacific-coffee-market?utm_source=industrytoday

Japan RTD Coffee Market: https://www.mordorintelligence.com/industry-reports/japan-ready-to-drink-rtd-coffee-market?utm_source=industrytoday 

North America Specialty Coffee Market: https://www.mordorintelligence.com/industry-reports/north-america-coffee-market?utm_source=industrytoday 

About Mordor Intelligence: 

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