Increasing Demand on Mobile Advertising Market Anticipated to Grow at CAGR of +15% by 2022: in Depth Assessment, Strategic Analysis, Developments, Technologies and Key Players like Google, Millenial Media, Microsoft, Chartboost, Apple, InMobi

Our analysts forecast the Global Mobile Advertising Market to grow at a CAGR of +15% by revenue during the period 2017-2022.

Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

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The study presents a qualitative and quantitative analysis of the global Mobile advertising market, its key segments, regulatory landscape, competitive scenario, and recent developments. A detailed analysis of factors expected to drive and challenge the growth of the market as well as the trends that decide consumer inclination. The report utilizes a variety of primary and secondary research methodologies for gathering quantitative as well as qualitative data on global as well as regional fronts. With the help of a number of industry-best analytical methods, the vast amount of market data thus gathered is filtered and narrowed down to the details that matter the most to companies operating in the market or aspiring to enter it.

Key Players Profiled in this Report are: , MoPub, Euclid Analytics, Flurry, Amobee, HasOffers, AdMaxim, Facebook, Mashable, Copley Advertising, Waypedia, Hipcricket, IconPeak, Sulekha, Komli Media, AdChakra and others.

Regions Covered:
United States, North America, China, Europe, Japan, Southeast Asia and India.

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In the direction of ensuring that the data gathered is consistent, sources of information used are declared as genuine and legal. The sources include twelve-monthly reports on the Mobile Advertising market, management reports, international news, and business credit reports. Similarly there were conferences held with the customers, market specialists and so forth. Perceptions from them were important in classifying and understanding the inner workings of the Global Mobile Advertising Market.

The display and search segment account for virtually the entire revenue in the mobile advertising market and companies are advised to focus their attention on these advertising mediums. While both segments have an extraordinarily high CAGR, a growth rate of more than 20% is anticipated in the search segment of the mobile advertising market. Although North America has the largest regional contribution to the search segment in the mobile advertising market, APEJ should grow at a much faster rate and almost be equal to North America at the end of the forecast period.

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Table of Contents

Global Mobile Advertising Market Research Report

Chapter 1 Global Mobile Advertising Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Mobile Advertising Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Mobile Advertising Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis

With all the gathered data analyzed using SWOT analysis, there is a clear understanding of the economic landscape of the Mobile Advertising market. Prospective for the markets growth was uncovered and out-of-the-way economical threats also became apparent. There is a prominent intentional direction in the market and this is observed in the fundamental trends and improvements studied.