Functional Beverages Market Size to Hit USD 224.76 Billion by 2030, Driven by Clean Label Formulations and Rising Gut Health Awareness, Reports Mordor Intelligence

The Functional Beverages Market is experiencing rapid growth as consumers globally shift from traditional drinks toward beverages offering tangible health and wellness benefits. According to Mordor Intelligence, the functional beverages market size is valued at USD 151.80 billion in 2025 and is forecasted to reach USD 224.76 billion by 2030, expanding at a CAGR of 8.17%. 

This rise is attributed to growing health awareness, the popularity of natural and organic ingredients, and the increased focus on preventive nutrition. Beverages enriched with probiotics, adaptogens, and nootropics are gaining ground as consumers seek convenient ways to enhance gut health, immunity, and mental performance. With global players launching functional products across hydration, energy, and cognitive wellness categories, the market continues to evolve into one of the most dynamic segments in the food and beverage industry. 

Key Functional Beverage Market Trends Insights 

• Rising demand for gut health products: Increased awareness of digestive wellness and microbiome balance fuels demand for probiotic, prebiotic, and postbiotic beverages. 
• Preference for clean-label and natural ingredients: Consumers increasingly favor transparent ingredient lists and minimal processing. 
• Adoption of adaptogens and nootropics: Beverages infused with ashwagandha, lion’s mane, and similar ingredients target stress reduction and cognitive enhancement. 
• Sustainability in packaging: Recyclable cans, glass bottles, and Tetra Pak formats are gaining momentum amid global eco-regulations. 
• Shift toward functional hydration: Sports and recovery drinks are emerging as top growth drivers beyond traditional energy beverages. 

Functional Beverage Market Segmentation Analysis 

By Product Type 

• Energy Drinks 
• Sports Drinks 
• Fortified Juice 
• Dairy and Dairy Alternative Beverages 
• Functional/Fortified Water 
• Others 

By Packaging Type 

• PET/Glass Bottles 
• Cans 
• Tetra Pak 
• Other Types 

By Distribution Channel 

• On-Trade 
• Off-Trade 
• Supermarkets/Hypermarkets 
• Pharmacies & Health Stores 
• Convenience Stores 
• Online Retail Stores 
• Other Retail Channels 

By Geography 

• North America 
• South America 
• Europe 
• Asia-Pacific 
• Middle East and Africa 

Explore Our Full Library of Food & Beverage Research Industry Reports - https://www.mordorintelligence.com/market-analysis/food-beverage?utm_source=industrytoday 

Functional Beverage Market Key Players 

• PepsiCo, Inc. 
• Monster Beverage Corporation 
• Red Bull GmbH 
• Danone SA 
• The Coca-Cola Company 

Dominating Country 

The United States remains the largest market, accounting for nearly 40% of global sales in 2024. Its dominance is driven by strong consumer demand for functional sodas, energy drinks, and protein-based beverages. Stricter FDA labeling requirements are encouraging manufacturers to focus on clean formulations backed by nutritional science. Major companies are also leveraging e-commerce and direct-to-consumer platforms, while acquisitions such as PepsiCo’s Poppi and Celsius’s Alani Nutrition strengthen product portfolios. The U.S. market continues to set global trends for functional beverages by blending innovation with consumer trust in health-oriented products. 

Trending Reports in the Functional Beverage Industry 

Sports Drinks Market - https://www.mordorintelligence.com/industry-reports/sports-drink-market?utm_source=Industrytoday 

Isotonic Drinks Market - https://www.mordorintelligence.com/industry-reports/isotonic-drinks-market?utm_source=Industrytoday 

Health Drinks Market - https://www.mordorintelligence.com/industry-reports/global-health-drinks-industry?utm_source=Industrytoday 

Energy Drinks Market - https://www.mordorintelligence.com/industry-reports/energy-drinks-market?utm_source=Industrytoday 

About Mordor Intelligence: 

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