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Frozen Pizza Market | expected to drive with healthy CAGR during the review period | Key Players Profiles and Application Forecast

Frozen Pizza Market: Crust Type (Thin Crust Pizza, Pan Pizza), Toppings (Fruits & Vegetable- Capsicum, Corn, Onion, Mushroom, Pineapple, others), Size (Regular, Medium, Large), Distribution Channel (Store-Based and Non-Store Based) and Region - Forecast till 2023
Published 09 February 2018

Market Overview:

Growth in working population followed by high inclination towards instant food products is driving the market for frozen pizza. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Frozen Pizza Market Research Report- Forecast to 2023’ that the market will demonstrate an exceptional CAGR during the forecast period.

Frozen pizza is a half-baked dish prepared by flatbread dough which is topped with tomatoes, cheese, meat, vegetables and fruits. Frozen pizza is usually stored at low level i.e. 0 degrees for later consumption. Frozen pizza have a longer shelf life due to its low temperature condition and preservatives used for increasing the shelf-life. The frozen pizza comes with a wide range of varieties and toppings, which is driving the consumers for frozen pizza over conventional pizza.

Frozen pizza is a better alternative for conventional pizza owing to ease of preparation and similar taste like a fresh pizza. Frozen food products including pizzas have a high demand over the conventional pizzas owing to consumer awareness for frozen foods. Hectic life-style within the working population has increased in the demand for convenient and instant food products among the working population which is considered to be major driving force for global frozen pizza market. Also, demand for specialty pizza like gluten-free and dairy free pizza by the people suffering from gluten and dairy intolerance is expected to surge the demand for frozen pizza market. 

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Latest Industry Updates:

Jan 2018 The iconic New England chain launched a frozen pizza brand in Big Y grocery stores. The partnership with Big Y stores is just the first phase of the Dedham Company’s plans to launch Papa Gino’s Taditional Thin Crust Pizza in grocery stores throughout New England.

Jan 2018 Dr. Oetker plant in London is expanding its production and adding, more than 100 workers to boost production to more than 40-million frozen pizzas a year.

Jan 2018 Nomad, frozen food giant expands in frozen pizza with the acquisition of Goodfella’s pizza.

Dec 2017 US-based brand Amy's Kitchen launched frozen pizza rolls - and they are suitable for vegans.

Competitive Analysis:

With the entry of industry players in the Frozen Pizza segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies.

The key players profiled in Frozen Pizza are as McCain Foods Ltd. (Canada), Nestle S.A. (Switzerland), Dr. Oetker GmbH (Germany), Daiya Foods Inc. (Canada), Connies Pizza (U.S.), Atkins Nutritionals, Inc. (U.S.), California Pizza Kitchen, Inc. (U.S.)

Market Segments:

The global frozen pizza market has been divided into Crust Type, Toppings, Distribution Channel, and Region.

On The Basis of Crust Type: Thin Crust Pizza, Pan Pizza, Stuffed Crust Pizza, and Others

On The Basis of Toppings: Fruits & Vegetables, Meat, Others

On The Basis of Distribution Channel: Store-Based, and Non-Store Based

On The Basis of Region: North America, Europe, Asia Pacific, and ROW.

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Regional Analysis:

The global Frozen Pizza market is segmented into North America, Europe, APAC, and Rest of the World (RoW). ). North America is dominating in the frozen pizza market followed by Europe. The U.S. holds a major consumption of frozen pizza, owing to busy lifestyle in the working population, people prefer for time saving and convenient food solution.

Moreover, increase in the working population and busy life style has shifted the consumers for convenient and ready-to-eat solution for food in countries like India and China, a healthy growth is expected in the frozen pizza market in Asia Pacific region. Additionally, high focus on organic pizza ingredients and preservative free frozen pizza with high shelf-life is likely to uplift the market for frozen pizza at the global level.

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