Breakfast Cereals Market Analysis 2018 | Global Leading Players, Future Growth, Business Prospects and Industry Updates by Forecast to 2022

Market Overview:
Global Breakfast Cereals Market is expected to grow at the CAGR of 5%. Inclusion of various flavors and nutrition rich ingredients is encouraging higher sales of breakfast cereals. Rising demand for natural and healthy food in developed countries is also influencing the market growth. Governments in developed countries are promoting the breakfast cereals as a healthy food and helping the manufacturers with regulations which is supporting the market growth.
Most of the breakfast cereals are produced through extrusion. Breakfast cereals have a very long history and is readily acceptable by many consumers globally. The revolution in the ingredient inclusion from the overnight soaking of heavy bran and graham nuggets from New York to the recent RTE breakfast cereal which was introduced in the United Kingdom has encouraged various breakfast cereals producers to innovate their products. In general, consumer surveys are done by the breakfast cereals producers or indirectly through consumer research/market research companies to target the right consumer for their products. Various innovations have also been carried in terms of processing technology of breakfast cereals in its entire value chain which in turn has resulted in increase of product launches.

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Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major Breakfast Cereals market players. It further includes product portfolios, developments of leading major players which includes

• TreeHouse Foods (U.S.)
• Kellogg Co. (U.S.)
• General Mills (U.S.)
• Post Holdings Inc. (U.S.)
• PepsiCo. (U.S.)
• Cereal Partners Worldwide (CPW) (Switzerland)
• Weetabix Ltd. (U.K.)
• The Jordans & Ryvita Company (UK)
• Nature’s Path (Canada)

Breakfast Cereals market is dominated by key manufacturers and very few new players are entering in Breakfast Cereals market due to high investment cost require.  Key players are focusing on research and development activities to expand their product portfolio.

Regional Analysis:
The global breakfast cereals market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share with U.S and Canada having a strong presence of breakfast cereals manufacturers. Growing positive attitudes towards healthy foods and changing consumer patterns with evolving dietary patterns are driving the breakfast cereals market growth globally. Breakfast cereals in U.S. and Canada has been significantly growing since last few years. In the westerns parts of the world mainly America, cereals are mostly fortified with vitamins.

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Key Findings:

• U.S. and Canada dominate the breakfast cereals market
• Among various forms flakes and in terms of flavors chocolate are in recent trend

Segments:

• Breakfast cereals market has been segmented on the basis of type which comprises of ready to eat (RTE) and hot cereals.
• Breakfast cereals has been segmented on the basis of source which comprises of wheat, rice, oat, corn, barley and others
• Breakfast cereals is segmented on the basis of form which comprises of hot breakfast cereals and cold breakfast cereals