PR & Marketing Industry Today

Barton Technology awards PR account to Midlands based tech shop

IT support and business telephone specialist Barton Technology has awarded its PR account to Stafford based technology PR agency Stone Junction, following a competitive pitch process. Stone Junction will be providing Barton Technology with media relations and social media broadcast services from May 1, 2011.
Published 15 August 2011

Established in April 2000, Barton Technology is a privately owned company with a quality driven, thorough and proven approach to IT consultancy. From its Sutton headquarters, the company supports customers in the construction, not for profit, retail, finance, legal and insurance SME sectors, with a particular focus on companies in London, Surrey and Kent.

Following a number of significant client wins, the management team at Barton Technology chose to appoint its first PR agency and put together a shortlist including several agencies from the PR Week technology top 150. The decision to award the account to Stone Junction was founded on the relationship forged between the two companies during the pitch process.

"We work to maintain the closest possible relationships with our customers to ensure that we have the very best understanding of their needs," explained Dominic Jones, managing director and founder of Barton Technology. "Our teams of expert IT support consultants and engineers constantly strive to keep their knowledge at the cutting edge of the industry. By doing so we are able to stay ahead of less progressive IT support firms, which is no mean feat in our constantly changing industry.

"However, we recognise that for a business to grow continually it takes more than expertise, it also requires effective management of your reputation. We have enlisted Stone Junction to help us send the right message to our clients, business partners and prospective customers. We are confident that profile is in good hands," concluded Jones.

"It's particularly satisfying that we won this account in a competitive pitch against some heavyweight opposition," explained Richard Stone, managing director of Stone Junction. "I'm always pleased when clients take a serious and considered look at the market before making a decision."

About Stone Junction:

Stone Junction, a Stafford based technical and engineering PR firm, was established in early 2006. Current clients include ALR Services, Barton Technology, CP Automation, Cressall Resistors, GAMBICA, Industrial Design, Nexus GB, Powermaster, PPM Software, SolutionsPT, Tolcap and Toshiba Machine Robotics. Previous experience includes PR campaigns for Arup, CIENA, Moeller Electric, Parker Hannifin, Roche, Schneider Electric, SKF, WorldCom and Yaskawa. Stone Junction provides its clients with the tactics and techniques to drive sales and lead opinion. Services include trade, online and national PR, copy writing, e-mail marketing and Web content optimisation. REF: STJ072/04/11

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