AI Market Research Services Market to Surpass US$ 40 Billion, Expanding at 15.8% CAGR by 2035: Fact.MR Analysis

The global AI market research services market is expected to reach USD 40 billion by 2035, up from USD 9.2 billion in 2025. During the forecast period 2025 to 2035, the industry is projected to expand at a CAGR of 15.8%.

The AI market research services market is on the rise as companies require more data-driven insights in order to remain competitive. The adoption is influenced by the rising data volumes, changing consumer preferences, and the availability of real-time intelligence. Artificial intelligence (AI) devices can be used to automate processes, perform predictive analytics, and conduct sentiment analysis, which can improve decision-making in industries. With the increasing focus on agility and precision in strategic approaches, AI-based research solutions are becoming a necessity in providing scalable, efficient, and operational market intelligence.

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Market Segmentation and Insights

The AI market research services market is segmented by service type, data modality, booking channel, pricing model, end-use industry, and region. Among service types, data collection & processing services remain foundational, enabling organizations to gather structured and unstructured data efficiently. Data analytics & modeling services are witnessing rapid growth due to their ability to generate actionable insights, while natural language processing (NLP) services are revolutionizing the way companies extract meaning from textual data. Furthermore, forecasting & predictive services, visualization & reporting services, and consulting & advisory services provide strategic guidance, helping businesses anticipate market shifts and optimize their decision-making.

By data modality, the market spans structured data, semi-structured data, and unstructured data, reflecting the need for versatile AI solutions capable of handling diverse datasets. Booking channels include direct enterprise engagement and platform-based procurement, which allows organizations to access specialized AI research services on-demand. The market is also categorized by pricing models, including subscription-based, project-based, and outcome-based services, giving clients flexibility based on their research needs and budgets.

End-use Industry Analysis

AI market research services are increasingly being adopted across a wide range of industries. Retail and e-commerce companies leverage AI to understand consumer sentiment, optimize product launches, and personalize recommendations. Healthcare providers and pharmaceutical companies utilize AI for predictive analytics, patient data analysis, and market assessment of new therapies. Automotive, manufacturing, and financial services sectors are also significant consumers of AI-based market research, focusing on trend forecasting, risk assessment, and operational efficiency.

Regional Insights

North America dominates the market due to technological advancements, high AI adoption rates, and the presence of key AI market research service providers. Europe follows closely, driven by regulatory compliance requirements and increased investment in AI research infrastructure. The Asia-Pacific region is emerging as a high-growth market due to digital transformation initiatives, increasing investment in AI startups, and growing demand for data-driven market insights in developing economies.

Recent Developments and Key Players

Recent years have seen major players expanding capabilities through strategic partnerships and technological innovation. Companies such as NielsenIQ, Kantar, Gartner, Ipsos, and McKinsey & Company are investing in AI-driven research platforms to enhance their predictive analytics, NLP, and real-time reporting solutions. For instance, in early 2025, NielsenIQ integrated AI-based sentiment analysis tools into its retail research platforms, enabling clients to gain actionable insights from social media and e-commerce data. Similarly, Kantar launched a new AI-powered forecasting model that enhances accuracy for trend prediction across multiple industries.

Additionally, AI startups specializing in niche analytics, NLP, and visualization are attracting significant investment, fueling competition and innovation. These players are enabling faster turnaround times, greater scalability, and more precise market insights, compelling established providers to enhance their technological capabilities.

Conclusion

The AI market research services market is set for robust growth, fueled by increasing data volumes, technological advancements, and the need for actionable insights across industries. With diversified service offerings, flexible pricing models, and rapid adoption across sectors, the market presents ample opportunities for both established and emerging players. Companies investing in AI-based research solutions are poised to gain a competitive edge by leveraging predictive insights, operational efficiencies, and improved strategic decision-making over the next decade.

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