AI-Formulated Custom Serums Market to Surge with 241.2% Growth, Reaching USD 8.29 Billion by 2035

The AI-formulated custom serums market is witnessing a profound transformation, powered by cutting-edge advancements in artificial intelligence (AI) and the rising demand for personalized skincare solutions. With an estimated market value of USD 2.42 billion in 2025, the sector is projected to grow at an explosive rate, reaching USD 8.29 billion by 2035. This remarkable growth, a total increase of USD 5.83 billion, represents a compound annual growth rate (CAGR) of 13.1% between 2025 and 2035.

As consumers increasingly seek products tailored to their unique skin concerns, the AI-formulated custom serums market is poised to revolutionize how skincare products are created and delivered. The shift from generic skincare solutions to highly customized, scientifically-backed formulations is fueling this dramatic market expansion.

Unlock detailed analytics – Request your personalized report now! https://www.futuremarketinsights.com/reports/sample/rep-gb-25516

Key Drivers Behind Market Growth

Several factors are driving the rapid growth of the AI-formulated custom serums market. Foremost among them is the widespread adoption of artificial intelligence in the beauty and skincare industries. AI technologies enable brands to create personalized skincare solutions based on individual skin types, genetic makeup, and lifestyle factors. This deep level of personalization allows consumers to address specific skin concerns—whether related to aging, acne, or pigmentation—more effectively than ever before.

Moreover, rising consumer awareness of skincare science and the demand for tailored, high-performance products are propelling the market forward. AI algorithms can analyze vast amounts of data from various sources, including genetic testing, real-time skin imaging, and environmental data, to create formulations that evolve alongside a consumer's skin needs. As the effectiveness of these personalized solutions becomes increasingly apparent, more consumers are opting for AI-powered skincare regimens.

Market Segmentation and Key Insights

The market is segmented based on customization basis, function, delivery model, and channel. Among these segments, genetic/DNA analysis is expected to dominate, accounting for 51.2% of the market share by 2025. Genetic testing provides the most accurate insights into an individual’s skin health, making it a highly sought-after method for custom serum formulations. By analyzing DNA markers, brands can address skin aging, pigmentation, and elasticity, offering long-term skincare solutions based on genetic predispositions.

In terms of function, anti-aging serums lead the charge, with a market share of 54.6%. The demand for anti-aging solutions continues to rise, with consumers eager to combat the effects of aging with products that are scientifically formulated for their specific needs. AI-driven anti-aging serums are tailored to target skin concerns such as fine lines, wrinkles, and loss of firmness, providing personalized treatments that evolve as the skin ages.

As for the delivery model, D2C subscription kits are projected to capture 49.5% of the market by 2025. These kits allow for continuous customization, offering customers the flexibility to update their skincare regimens based on ongoing assessments of their skin’s needs. The convenience of receiving tailored products directly at home, combined with the evolving nature of AI algorithms, creates a strong value proposition for consumers seeking long-term skincare solutions.

Regional Growth and Key Markets

The AI-formulated custom serums market is not just growing globally, but it is also expanding rapidly in specific regions. In particular, India is leading the charge, with a staggering CAGR of 22.8% expected through 2035. This growth is driven by rising disposable income, the widespread adoption of digital platforms, and an increasing focus on skincare technology. Indian consumers, especially in urban areas, are increasingly embracing AI-driven beauty solutions, facilitated by high smartphone penetration and a growing familiarity with personalized skincare options.

China, another major player in the market, is projected to grow at a CAGR of 21.1%. China’s advanced digital infrastructure and the rapid acceptance of AI-powered beauty solutions contribute to its impressive growth rate. The country’s robust e-commerce ecosystem also enables easy access to personalized skincare products, boosting demand for custom serums.

Meanwhile, Japan is seeing a strong 17.9% CAGR, reflecting the country’s emphasis on beauty technology and innovation. Japanese consumers value precision and quality in skincare products, and AI-driven formulations align well with this preference.

In Europe, the UK and Germany are expected to see steady growth, driven by the premium beauty market and consumer demand for scientifically proven products. The USA, while experiencing more gradual growth at 9.6%, continues to be a key player in the global market due to its well-established beauty infrastructure and consumer openness to innovative beauty solutions.

Competitive Landscape

The AI-formulated custom serums market is highly competitive, with several established brands and emerging players vying for market share. Proven Skincare is one of the leading companies in the market, holding an 8% global value share in 2025. Known for its scientifically-backed personalization through AI, Proven Skincare has become a significant player in the AI-driven beauty industry.

Other key companies include Atolla (Function of Beauty), which focuses on genetic-based customization, and Skinsei, which offers personalized skincare recommendations based on mobile app analysis. Clinique iD, L'Oréal Perso, and Curology are also major players, offering innovative AI-driven skincare solutions and establishing strong brand recognition across various distribution channels.

Download Brochure for Full Insights: https://www.futuremarketinsights.com/reports/brochure/rep-gb-25516

Future Outlook

As AI technologies continue to evolve, the AI-formulated custom serums market is expected to grow exponentially in the coming years. Innovations in genetic testing, real-time skin imaging, and lifestyle data integration will further enhance the personalization capabilities of these serums, making them more effective and accessible to a wider audience. Additionally, the increasing investment in AI algorithms and the expansion of D2C platforms will ensure that customized skincare solutions are available to consumers worldwide.

In conclusion, the AI-formulated custom serums market is set for an exciting future, with rapid growth driven by technological advancements, increasing demand for personalized skincare, and evolving consumer preferences. As AI continues to reshape the beauty industry, it will undoubtedly play a crucial role in how consumers approach skincare, offering products that are not only personalized but also scientifically proven to meet individual needs.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.