Pharmaceutical Industry Today

Pregnancy Testing Market Size, Growth Analysis and Industry Report 2023-2030

Technological advancements in pregnancy testing kits, including innovations like recyclable and saliva-based tests, are driving market growth. The demand for self-pregnancy testing is on the rise, and new product launches, such as recyclable paper-based tests and saliva-based tests, contribute to the expanding market. These advancements enhance user experience, sustainability, and accuracy in pregnancy testing.
Published 11 December 2023

Pregnancy Testing Market Size

Global Pregnancy Testing Market is estimated to reach a high CAGR during the forecast period 2023-2030. 

Pregnancy tests are designed to identify the presence of a specific hormone known as human chorionic gonadotropin (HCG), which is produced in the body during pregnancy. These tests operate by detecting the presence of HCG, a hormone crucial for confirming pregnancy. In the initial days of pregnancy, the level of HCG in the blood typically doubles every 2 to 3 days, serving as an indicator of the progression of pregnancy. Consequently, the detection of HCG above a certain threshold in the body suggests the presence of pregnancy. 

There are two primary types of pregnancy tests: urine tests and blood tests. Urine tests are more commonly used due to their convenience and accessibility. Blood tests, though less frequently conducted due to their cost and similarity in results to urine tests, offer the advantage of not only confirming the presence of the pregnancy hormone but also determining the specific quantity of the hormone present in the body. 

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Market Dynamics 

The market for pregnancy testing kits is witnessing growth propelled by technological advancements and the introduction of innovative products. The rising demand for self-pregnancy testing is a key factor contributing to this market growth. 

An illustrative example of technological innovation is the initiative by Australian start-up Hoopsy, which, on August 9, 2022, developed a recyclable pregnancy test that is 99 percent made from paper. This eco-friendly approach aims to address environmental concerns by reducing the use of single-use plastic versions, preventing them from ending up in landfills. 

Furthermore, on February 7, 2023, Abingdon Health plc, a manufacturer and distributor of high-quality rapid tests, entered into a new distribution agreement with Salignostics. This collaboration was established for the launch of Salistick, marking the introduction of the first saliva-based pregnancy test in the UK and Ireland. The increase in the variety of product launches, such as these innovative and sustainable options, is anticipated to drive further growth in the pregnancy testing kit market. 

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Market Segmentation 

By Product Type  

  • Pregnancy Test Kits  
  • Fertility Test Kits 

By Test Type 

  • HCG Blood 
  • HCG Urine 
  • FSH Urine 
  • LH Urine 

By Distribution Channel 

  • Online Sales 
  • Gynecology/ Fertility Clinics 
  • Pharmacies/Drugstores 
  • Hypermarkets and Supermarkets 

Market Key Players 

Major players are Abbott Laboratories, BioMérieux SA, EKF Diagnostics Holdings plc, Atlas Medical, Quidel Corporation, BIOSYNEX SA, NG BIOTECH SAS, Axis Medicare, Cardinal Health Inc., and Thermo Fisher Scientific Inc. 

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