USA Pulp Liner Market Set to Nearly at 6.7% by 2035 as Sustainability and E-Commerce Fuel Demand

The global pulp liner market is on track for robust expansion, projected to increase from USD 1.4 billion in 2025 to USD 2.7 billion by 2035, advancing at a CAGR of 6.6%. This growth underscores a decisive global shift away from plastics and toward sustainable fiber-based alternatives in packaging.

Pulp liners—crafted from moldedfiber, recycled pulp, and other eco-friendly substrates—are becoming indispensable to food, beverage, e-commerce, and industrial packaging. The rise is being driven by strict regulatory bans on single-use plastics, corporate commitments to sustainability, and surging demand for recyclable packaging in online retail and foodservice.

Market Growth Outlook

Between 2025 and 2030, the pulp liner market will add USD 0.5 billion, primarily fueled by food and beverages, grocery retail, and quick-service restaurants. The following five years, from 2030 to 2035, will see an additional USD 0.8 billion in growth, bolstered by rising adoption in healthcare, agriculture, and industrial packaging.

Innovations in PFAS-free coatings, lightweighting technologies, and automation are ensuring that pulp liners scale efficiently while meeting global sustainability and regulatory standards.

From 2020 to 2024, moldedfiber and recycled pulp steadily gained traction as brands and retailers sought cost-effective and recyclable packaging. That trend is expected to intensify through 2035 as pulp liners become mainstream packaging solutions across industries.

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Why the Pulp Liner Market is Growing

The momentum behind pulp liners can be traced to a powerful convergence of regulatory and consumer forces. Governments worldwide are tightening packaging regulations, retailers are committing to reducing plastic waste, and consumers are demanding eco-friendly alternatives.

Foodservice providers, e-commerce players, and grocery retailers are at the forefront of adoption, seeking packaging that balances protection, branding potential, and recyclability.

Beyond these sectors, healthcare, agriculture, and premium consumer goods present fresh opportunities. Advances in moisture-resistant coatings and automation not only improve durability and cost-efficiency but also open doors to chilled food and pharmaceutical applications.

Segment Insights

Moldedfiber Leads the Way:

Holding a projected 37.6% market share in 2025, moldedfiber remains the top choice for pulp liners due to its recyclability, versatility, and cost-efficiency. Widely used in trays, beverage carriers, and protective packaging, moldedfiber’s future is brightened by developments in smooth finishes, PFAS-free coatings, and automation-ready production systems.

Protective Packaging Dominates Products:

Protective pulp liners are forecast to command 34.2% of the market in 2025, serving as a sustainable substitute for foams and plastics in logistics and fragile goods packaging. Lightweight, customizable, and retail-ready, they are becoming integral to e-commerce and supply chain sustainability strategies.

Food and Beverages Anchor End-Use Demand:

With a 41.8% share in 2025, the food and beverage sector remains the single largest end-user. Rising demand for convenience foods, online food delivery, and packaged beverages underscores the vital role pulp liners play in ensuring regulatory compliance and consumer appeal.

Regional and Country-Level Highlights

Asia-Pacific Leads Growth:

Japan (7.3% CAGR) and South Korea (7.2% CAGR) are emerging as frontrunners, with high adoption in premium foods, electronics, and e-commerce packaging. China is leveraging its large-scale manufacturing to drive competitive adoption, particularly in export packaging.

United States:

Expected to expand at 6.7% CAGR, the U.S. market is powered by foodservice chains, grocery retail, and e-commerce. FDA approvals for PFAS-free, recyclable pulp liners are opening applications in chilled foods and pharmaceuticals.

Germany:

At 6.4% CAGR, Germany’s growth is shaped by strict EU packaging laws and high recycling rates, with strong adoption in ready-to-eat foods, beverages, and healthcare.

United Kingdom:

With a 6.5% CAGR, the UK’s Extended Producer Responsibility (EPR) schemes and Plastic Packaging Tax are driving rapid adoption, particularly among grocery and e-commerce operators.

India:

The market is forecast to grow at 6.5% CAGR, driven by retail modernization, agriculture exports, and nationwide plastic bans. Adoption in agricultural produce and consumer goods packaging is accelerating rapidly.

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Competitive Landscape

The pulp liner market is moderately fragmented, combining established global leaders with dynamic regional players.

• Huhtamaki Oyj, Cascades Inc., Pactiv Evergreen, and Lee & Man Paper dominate through scale, automation, and product innovation, supplying major global brands.
• EnviroPAK and Henry Molded Products are carving niches with award-winning protective molded solutions.
• Regional firms like Bell Multi Kraft, Shitla Papers, Millennium Papers, and Jayshree Papers are strengthening local supply chains with cost-effective and flexible solutions.

Key strategies across the industry include lightweighting, PFAS-free coatings, printability, and traceability technologies, aligning pulp liners with circular economy goals and corporate sustainability agendas.

Recent Industry Developments

• 2024: Huhtamaki Oyj expanded smooth moldedfiber production in Lurgan, Northern Ireland, enhancing capacity for sustainable packaging solutions.
• 2023: EnviroPAK won the IoPP AmeriStar Award for its innovative moldedfiber fishing spooler packaging, highlighting leadership in protective sustainability solutions.

Outlook

By 2035, pulp liners will be firmly entrenched as a cornerstone of sustainable packaging, with the market nearly doubling in size. Demand will continue to be shaped by food and beverage applications, but expansion into healthcare, agriculture, and industrial goods will drive long-term growth.

For manufacturers—both established global giants and emerging regional players—the opportunity lies in scaling capacity, innovating with coatings and finishes, and embracing automation to deliver cost-effective, recyclable, and high-performance solutions.

As consumers, corporations, and governments converge on sustainability, pulp liners are no longer niche—they are the future of packaging.

Key Companies Featured in the Report:

EnviroPAK | Henry Molded Products | Pactiv Evergreen | Cascades Inc. | Lee & Man Paper | Huhtamaki Oyj | Bell Multi Kraft Pvt. Ltd. | Shitla Papers Pvt. Ltd. | Millennium Papers | Jayshree Papers

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