Packaging Industry Today
Spirit Glass Packaging Market Latest Trends, Demand and Advancement 2020 to 2027
Spirit packaging plays a vital role in the growth in the consumption of liquor. Thus, manufacturers of this packaging are focusing more on packages that enhance consumer experience and taking into account the change in consumer habits. Premium and super-premium brands demand significant brand protection in terms of packaging. Product safety is the foremost factor associated with the development of efficient packaging material. The packaging materials and design should communicate, connect with consumers, and deliver the required information.
Growing online sell and e-commerce channels will escalate the spirit glass packaging market at a CAGR of 7.6%
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The market for spirit glass packaging is concentrated with some very well-established players. Some of the key players in the spirit glass packaging market include Allied Glass Containers Ltd, Ardagh Group, Bruni Glass S.P.A, Gerresheimer AG, Owens-Illinois, Inc., Stölzle Glass Group, Saverglass Group, Vetropack Holding Ltd, Vidrala, and Vetreria Etrusca S.p.A.
Europe accounted for the largest market share in the global spirit glass packaging market. The growth of the spirit glass packaging market in this region is primarily attributed to the rising spending power of the customers and higher demand for spirit products in the country. Moreover, a significant shift in the customer’s interest in new and innovative glass packaging products will continue to drive the Europe spirit glass packaging market.
During the past few years, online buying and growth in several e-commerce portals are increasing at a fast pace. These enable the consumers to buy anything being in their comfort zone, and spirits aren’t an exception for that. E-commerce channels that sell spirits and hold the tremendous potential of strong growth from a small base. Along with the growth in e-commerce channels, manufacturers are also expected to take efforts to build relationships with consumers through social media engagement. Many of the times, manufacturers observed lack of brand loyalty amongst consumers. The companies are now aware of the importance of packaging to increase their sales, enhance shelf presence, and to boost their marketing performance. Thus, they are making attempts to invest more in package design and in-store advertising. Also, they are also inventing for novel packaging design techniques in order to promote brand image. These initiatives from the manufacturers are expected to provide growth opportunities to industry players in the global spirit glass packaging market.
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The report segments the global spirit glass packaging market as follows:
Global Spirit Glass Packaging Market – By Range of Glass
- Standard
- Premium
- Super Premium
Global Spirit Glass Packaging Market – By Color of Glass
- Bare Glass
- Colored Glass
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