Merchandising Unit Industry in the United States Set for Robust Growth, Forecast to Reach USD 2.5 Billion by 2035

The merchandising unit industry in the United States is poised for a decade of steady expansion, reflecting the growing importance of retail presentation and consumer engagement strategies across the nation. According to the latest industry analysis, the market is valued at USD 1.5 billion in 2025 and is projected to reach USD 2.5 billion by 2035, advancing at a CAGR of 5.3% during the forecast period.

This growth is powered by the rapidly evolving retail landscape, consumer demand for visually engaging product displays, and ongoing innovation in merchandising unit design and materials. Established leaders and emerging players alike are capitalizing on opportunities to deliver smarter, sustainable, and more versatile display solutions.

A Decade of Growth: Quick Stats

• 2025 Market Value: USD 1.5 billion
• 2035 Forecast Value: USD 2.5 billion
• CAGR (2025–2035): 5.3%
• Leading Segment: Free-standing units (44.5%)
• Key End-User Growth Area: Commercial spaces and institutions (36.8%)

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What’s Driving the Surge in Merchandising Units?

The United States has witnessed a shift in how products are marketed and displayed. Retailers, malls, airports, and even institutional environments now see merchandising units not just as functional fixtures but as powerful storytelling tools. These units help brands highlight new offerings, create immersive shopping experiences, and maximize consumer engagement at the point of purchase.

The rise of organized retail, growing investments in branding, and the surging popularity of visual merchandising are core growth enablers. Additionally, the integration of digital technology—from interactive touchpoints to augmented reality—is reshaping merchandising units into multi-sensory platforms that captivate modern shoppers.

Free-Standing Units Lead the Way

The free-standing segment, commanding 44.5% of the market in 2025, remains the most dominant type of merchandising unit in the U.S. Its versatility and adaptability make it the preferred choice for retailers and brand owners alike. Free-standing units can be strategically positioned anywhere in a store, offering flexibility for changing layouts, promotional campaigns, and seasonal highlights.

Recent innovations—such as lightweight, recyclable materials and modular structures—are making these units both eco-friendly and cost-efficient. The growing interest in free-standing display units (FSDUs) underscores their effectiveness in boosting product visibility and driving impulse purchases.

By 2035, the free-standing segment is expected to account for more than half of the total U.S. merchandising unit market.

Commercial Spaces and Institutions Embrace Merchandising Units

Interestingly, merchandising units are no longer confined to retail environments. The commercial space and institutions segment, with a 36.8% share, is playing an increasingly prominent role. Corporate campuses, universities, and public facilities are investing in merchandising solutions to better communicate brand messages, display services, or showcase product partners.

This trend has been fueled by the push for structured visibility, functionality, and cost efficiency in non-retail spaces. Whether in corporate lobbies or educational campuses, merchandising units are being used to inform, engage, and influence audiences effectively.

Regional Trends in the U.S.

• Northeast Region: Expected to dominate due to higher disposable incomes and a dense concentration of retailers. Affluent consumers and strong competition among retailers are driving significant investment in merchandising displays.
• Western United States: Anticipated to grow at a CAGR of 6.8%, the highest among U.S. regions. The rise of pop-up shops, rapid tourism growth, and expanding retail infrastructure make the West a hotspot for merchandising unit adoption.

Historical vs. Future Outlook

Between 2020 and 2025, sales of merchandising units in the U.S. grew at a modest 3.1% CAGR. However, the upcoming decade promises accelerated momentum, with the market projected to grow at a 5.3% CAGR through 2035.

The difference highlights a transformation in consumer behavior: malls and airports are witnessing a resurgence in foot traffic, and shoppers are demanding richer, more dynamic experiences. Retailers are responding by investing in larger, multifunctional merchandising units that optimize space while enabling cross-promotional opportunities.

Luxury and lifestyle brands like Stella McCartney are already employing multi-store merchandising strategies to showcase wide assortments within single, unified spaces—reducing overheads while enhancing the customer experience.

Key Market Dynamics

• Expansion of organized retail across the U.S.
• Rise of eco-friendly and recyclable materials, especially corrugated cardboard-based units.
• Growing demand for customized displays aligned with branding strategies.
• Increasing popularity of digital and interactive merchandising solutions.
• Strategic use of merchandising units in airports, malls, hotels, and pop-up stores.

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Industry Players Shaping the Future

The competitive landscape is dynamic, with both established giants and new entrants contributing to innovation. Smurfit Kappa, International Paper, WestRock, DS Smith Plc, Cart King International, Siffron Inc., Frank Mayer and Associates, Creative Display Now, Tilsner Carton Company, and Nemco Food Company remain prominent names.

• In July 2025, Orbus Visual Communications launched its MODify Retail Merchandising System, a modular solution designed for retail, tradeshows, and workplace interiors.
• In December 2025, WestRock expanded its footprint with the acquisition of Grupo Gondi, strengthening its position in packaging and merchandising solutions.

These moves reflect how leading companies are investing in sustainable technologies, scaling production, and broadening global reach to meet evolving consumer demands.

Meanwhile, emerging players are carving niches through innovative, small-scale solutions tailored for pop-up stores and specialty outlets. By offering cost-effective, customizable displays, they are gaining traction among independent retailers and new-age brands.

Looking Ahead: Merchandising Units as Strategic Business Tools

The future of the merchandising unit industry in the United States is promising. By 2035, these units are expected to become far more than simple display fixtures. They will be integrated marketing tools, merging sustainability, technology, and creativity to deliver memorable customer experiences.

From shopping malls and airports to corporate institutions and pop-up stores, merchandising units will continue to evolve into a critical element of brand storytelling and revenue generation.

As the industry scales to USD 2.5 billion by 2035, the growth trajectory highlights a clear message: effective merchandising is no longer optional—it is essential to standing out in an increasingly competitive market.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries. 

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