Packaging Industry Today

Global Anti-Counterfeit Packaging Market to Witness Significant Growth, Driven by Rising Demand for Product Authentication Solutions

Anti-Counterfeit Packaging Market to Reach USD 426.10 billion by 2030 Says SNS Insider
Published 01 August 2023

The global anti-counterfeit packaging market is projected to experience substantial growth over the forecast period, fueled by the escalating need for secure and reliable product authentication measures. The market's rapid expansion can be attributed to the increasing instances of counterfeit products and the mounting concerns surrounding consumer safety and brand reputation. According to industry experts, innovative anti-counterfeit packaging solutions are set to play a pivotal role in safeguarding the interests of businesses and consumers alike.

According to SNS Insider “The Anti-counterfeit Packaging Market had a valuation of USD 146.28 billion in 2022. It is projected to experience substantial growth, reaching USD 426.10 billion by the year 2030, with an impressive compound annual growth rate (CAGR) of 14.3% during the forecast period spanning from 2023 to 2030.”

Major players in the Anti-counterfeit packaging market are Zebra Technologies Corporation, 3M Company, SAVI Technology, EDGYN, Authentix Inc, Applied DNA Science, CCL Industries, Micro Tag Temed Ltd, Advance Track & Trace, DuPont, and other players.

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Combatting Counterfeiting through Advanced Technologies

The proliferation of counterfeit products across various industries, including pharmaceuticals, electronics, cosmetics, and luxury goods, has propelled companies to adopt advanced anti-counterfeit packaging technologies. These technologies are designed to provide a comprehensive defense against counterfeiters, helping businesses protect their brand value and revenue streams.

Key Market Drivers

1. Growing Awareness: Increasing awareness among manufacturers, regulators, and consumers about the adverse effects of counterfeit products has driven the demand for anti-counterfeit packaging solutions. Companies are taking proactive steps to protect their brands and assure consumers of the authenticity and quality of their products.

2. Stringent Regulations: Stringent government regulations and intellectual property laws aimed at combating counterfeiting have compelled businesses to invest in innovative packaging technologies. Compliance with these regulations has become crucial to maintaining market credibility and consumer trust.

3. Technological Advancements: Advancements in printing technologies, such as holography, RFID (Radio Frequency Identification), and QR codes, have made it easier for companies to integrate sophisticated anti-counterfeit features into their packaging.

4. Rising Incidence of Counterfeiting: The growing instances of counterfeit goods in both developing and developed economies have underscored the need for robust anti-counterfeit measures. This has further accelerated the adoption of anti-counterfeit packaging solutions.


By Product:

·        Forensic, Covert

·        Track & Trace

·        Overt

By Technology:

·        RFID

·        Forensic Makers

·        Mass Encoding

·        Holograms

·        Tampers Evidence

·        Others

By End Use:

·        Automotive

·        Pharmaceuticals

·        Personal Care

·        Luxury Goods

·        Food & Beverage

·        Electrical & Electronics

·        Others

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Geographically, North America and Europe are expected to dominate the market due to stringent regulatory frameworks and high awareness among consumers. Additionally, Asia-Pacific is anticipated to witness significant growth owing to the expanding retail sector and the prevalence of counterfeit goods in the region.

Competitive Landscape

The anti-counterfeit packaging market is highly competitive, with several prominent players vying for market share. Key companies in the market are continuously investing in research and development activities to develop cutting-edge anti-counterfeit solutions.


The global anti-counterfeit packaging market is set to witness substantial growth in the coming years as industries recognize the urgency of safeguarding their products from counterfeiting and illicit trade. With technological advancements and increasing awareness, businesses have a unique opportunity to build trust with consumers and protect their brand reputation.

Table of Contents

1.     Introduction

2.     Research Methodology

3.     Market Dynamics

4.     Impact Analysis

4.1. COVID-19 Impact Analysis

4.2. Impact of Ukraine- Russia war

4.3. Impact of Ongoing Recession on Major Economies

5.     Value Chain Analysis

6.     Porter’s 5 forces model

7.     PEST Analysis

8.     Anti-counterfeit Packaging Market Segmentation, By Product

9.     Anti-counterfeit Packaging Market Segmentation, By Technology

10. Anti-counterfeit Packaging Market Segmentation, By End Use

11. Regional Analysis

12. Company Profile

13. Competitive Landscape

14. USE Cases and Best Practices

15. Conclusion

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About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

Contact Us:

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Phone: +1-415-230-0044 (US) | +91-7798602273 (IND)


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