Europe Flexible Plastic Packaging Market Set to Reach USD 13.2 Billion by 2025, Driven by Sustainability and Innovation

The Europe flexible plastic packaging market is projected to witness steady growth over the next decade, with an anticipated valuation of USD 13.2 billion in 2025, expected to reach USD 18.9 billion by 2035, registering a CAGR of 3.3% during the forecast period.

Flexible plastic packaging, encompassing pouches, bags, and films, has gained immense traction across industries including food, beverages, pharmaceuticals, and personal care. This growth is largely fueled by rising e-commerce, increasing demand for convenience packaging, and a shift towards sustainable and biodegradable materials.

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Between 2020 and 2024, the European market experienced moderate expansion, primarily driven by high demand for packaged foods, beverages, and medicines. During this period, consumers increasingly sought lightweight, portable packaging solutions, while manufacturers gradually shifted towards recyclable materials. Stricter EU regulations encouraged brands to adopt eco-friendly alternatives, marking the initial steps toward a circular economy.

In the period from 2025 to 2035, growth is expected to accelerate due to widespread adoption of bio-based and compostable materials, advanced digital printing, AI-driven packaging, and blockchain-enabled traceability, coupled with tighter laws banning single-use plastics.

Consumer Trends Driving Market Growth

Sustainability remains a key driver in the European flexible plastic packaging market. The European Green Deal and Single-Use Plastics Directive are prompting brands to transition to recyclable and biodegradable packaging solutions. Mono-material packaging, such as all-polyethylene and all-polypropylene, is gaining popularity due to its ease of recyclability. Biodegradable films from bio-based polymers like PLA and PHA are increasingly used to meet consumer demand for eco-friendly alternatives.

The boom in e-commerce and urban lifestyles has further accelerated demand for flexible packaging. Lightweight, durable, and tamper-proof packaging ensures the protection of goods during transit while offering convenience through resealable pouches and portion-sized packs. In a competitive online retail environment, functional and visually appealing flexible packaging has become a crucial differentiator for brands.

Segment Insights

Among product types, pouches are projected to see steady growth, reaching a market share of 3.5% in 2025. Their lightweight and resealable design makes them ideal for food, beverage, pharmaceutical, and personal care applications. Manufacturers are investing in high-performance films and advanced barrier technologies to extend shelf life while aligning with sustainability regulations.

Industrial packaging is another key segment, with a projected market share of 4.6% in 2025. Industries such as automotive, chemicals, agriculture, and construction increasingly prefer flexible packaging for its cost-efficiency, durability, and ease of handling. High-performance films, tamper-proof sealing, and smart tracking technologies are further driving adoption across industrial applications.

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Competitive Landscape and Industry Players

The European flexible plastic packaging market is highly concentrated, dominated by established global players such as Amcor Plc, Berry Global Inc., Huhtamaki Oyj, Mondi Plc, and Constantia Flexibles Group GmbH. Strategic mergers and acquisitions, such as Amcor’s USD 8.43 billion acquisition of Berry Global, are shaping the competitive landscape and creating all-in-one packaging powerhouses with enhanced operational efficiencies.

Austria-based ALPLA Group is another major player investing heavily in recycling infrastructure, committing an average of €50 million annually until 2025 to scale its sustainable operations. Similarly, Klöckner Pentaplast (kp) is focused on producing high-barrier protective packaging with recycled content to meet growing regulatory and consumer demands. Other significant companies, including Huhtamaki Oyj, Constantia Flexibles, and Sealed Air Corporation, are expanding market share through technological innovations, sustainable solutions, and strategic collaborations.

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