Wild Pollock Market To Sea New Highs Across APAC, Europe, USA & Saudi Arabia — Global Value to Reach USD 3.98 B by 2035

 The global wild pollock market is set to expand steadily, reaching USD 3,981 million by 2035, up from USD 2,275 million in 2024, according to a newly released study by Fact.MR. Between 2025 and 2035, the market is projected to grow at a CAGR of 5.3%, fueled by rising global health awareness, surging demand for omega-3-rich proteins, and the expansion of surimi-based food production in Asia.

Wild pollock, valued for its lean protein, low-fat profile, and sustainability certifications, continues to gain traction as consumers shift toward cleaner, healthier diets. The growth of ready-to-cook seafood, surimi snacks, and frozen meal formats is further propelling demand, especially across North America, Europe, and East Asia.

Health and Sustainability Shape Market Growth

Consumer preference for nutrient-dense, heart-healthy seafood is a primary growth engine for wild pollock. The fish’s natural abundance of omega-3 fatty acids and MSC-certified sustainability credentials have made it a preferred alternative to cod and other whitefish species.

“The convergence of health-conscious consumption and eco-friendly sourcing is driving a new era for wild-caught seafood,” said a Fact.MR analyst. “Pollock’s versatility across fresh, frozen, and surimi formats positions it ideally for both retail and foodservice expansion.”

Additionally, Asia’s surimi boom is reshaping global supply chains, with Japan, China, and Thailand emerging as processing and re-export hubs serving international fast-food and convenience food markets.

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Key Market Insights

MetricGlobal EstimateMarket Value (2024)USD 2,275 millionMarket Forecast (2035)USD 3,981 millionCAGR (2025–2035)5.3%Top Species SegmentAlaska PollockLeading Region (2025)North AmericaFastest-Growing RegionEast Asia

Regional Outlook

North America:

The United States dominates global wild pollock supply, with Alaska leading production under strict NOAA and MSC-certified management. The U.S. also leads in traceability innovations, employing AI-driven bycatch reduction tools and digital tracking systems. Companies such as Trident Seafoods, American Seafoods, and Glacier Fish Company spearhead value-added developments, including protein powders and ready-to-eat meals.

Europe:

Strong retail demand for frozen fillets and breaded products supports growth in the U.K., Germany, and France. Private-label seafood and sustainable sourcing remain pivotal, while import volumes from North America continue to rise.

Asia Pacific:

Japan, China, and Thailand lead in surimi processing and re-exporting, accounting for a significant share of global pollock utilization. Japan’s demand for pollock roe (mentaiko and tarako) remains strong, while China’s Qingdao and Dalian serve as major reprocessing centers with advanced cold-chain infrastructure.

Latin America and the Middle East & Africa:

Emerging seafood markets are experiencing gradual growth as governments invest in cold storage logistics and promote eco-labeled imports to satisfy evolving consumer preferences.

Market Challenges

The industry faces ongoing challenges from climate change, warming waters, and fluctuating fishery yields, which impact seasonal availability and pricing. Regulatory quotas designed to preserve sustainable harvests can constrain supply, while consumer skepticism over overfishing continues to influence brand trust.

Moreover, competition from plant-based and alternative proteins is intensifying, particularly among younger, environmentally conscious consumers. Trade policy shifts, including tariffs between the U.S., EU, and China, may further impact global pricing and import-export flows.

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Category Highlights

• Alaska Pollock Dominates:
• Recognized for its mild flavor and eco-certification, Alaska pollock remains the backbone of the wild-caught whitefish industry.
• Fresh Pollock Gains Popularity:
• Growing consumer demand for clean-label, minimally processed seafood is boosting fresh pollock sales, particularly via premium online and grocery platforms.
• Household Consumption Rises:
• Home cooks increasingly integrate pollock into everyday meals such as fish tacos, baked fillets, and stir-fries, appreciating its high protein and low-fat content.

Competitive Landscape

The market is moderately consolidated, shaped by sustainable fishing quotas and advanced processing technology. Key players include:

Norebo Holding, Russian Fishery Company, Trident Seafoods, Eastern Fish Company, American Seafoods Group, Ocean Peace Inc., and Aleutian Spray Fisheries.

Technological competitiveness in freezing, filleting, and logistics efficiency is becoming a decisive factor for exporters to China, South Korea, and Europe. Price trends remain tied to the global whitefish index, currency movements, and tariff policies.

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Recent Developments

• March 2024: The Association of Genuine Alaska Pollock Producers (GAPP) partnered with Trident Japan to promote Kanikama surimi products in Costco Japan, emphasizing sustainability and U.S. sourcing.
• September 2023: Gorton’s Seafood launched Air Fried Wild Alaska Pollock Fillets in Sam’s Clubs across the U.S., offering consumers a low-oil, high-protein seafood option.

Research Methodology

Fact.MR’s 2025 study drew on over 4,800 industry inputs across 20 countries, covering fisheries management, cold-chain logistics, and sustainability certification trends. Data collected between June 2024 and May 2025 reflects dynamic changes in catch volumes, eco-label adoption, and traceability innovation in global supply chains.

About Fact.MR

Fact.MR is a leading market research and consulting firm specializing in actionable intelligence across 1,000+ markets and 30+ industries worldwide. With offices in the U.S., U.K., and India, Fact.MR provides data-driven insights and strategic analysis for global clients across food, technology, and industrial sectors.

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