Wheatgrass Products – Top Global Industry Trends in 2026

The global wheatgrass products market, valued at USD 66.1 billion in 2025, is set to grow steadily and reach USD 118.4 billion by 2035, expanding at a CAGR of 6%. The surge is attributed to rising awareness of the health benefits of wheatgrass, increasing chronic lifestyle disorders, and the worldwide shift toward organic and clean-label nutrition.

Wheatgrass continues to strengthen its position in the global functional wellness sector, holding 3% of the functional foods market, 4.5% of dietary supplements, and nearly 6% of the superfoods category. Its relevance is further amplified within organic nutrition and plant-based supplement categories, where it captures over 5% market share.

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Key Market Highlights

• Market Value (2025): USD 66.1 billion
• Forecast Value (2035): USD 118.4 billion
• CAGR (2025–2035): 6%
• Top Product in 2025: Powdered Wheatgrass (80% market share)
• Leading Nature Segment: Organic (90% market share)
• Fastest-Growing Market: USA (5.8% CAGR)

North America remains the strongest demand hub, supported by a rising preference for detox diets, plant-based supplements, and expanding online retail influence. Japan and Germany follow with CAGRs of 4.6% and 4.2%, respectively.

Government support for organic farming and the phasing-out of synthetic additives continue to strengthen the organic wheatgrass category. Meanwhile, manufacturers are scaling investments in sustainable sourcing, research on antioxidant benefits, and diversified product formats across food, beverages, nutraceuticals, cosmetics, and pharmaceuticals.

Segmental Analysis

Powdered Wheatgrass Leads with 80% Market Share

Powdered wheatgrass dominates the type segment due to its longer shelf life, ease of storage, and versatile use across smoothies, health beverages, sports nutrition, and detox supplements.

Key Drivers:

• Highly shelf-stable format for global distribution
• Preferred in sports, fitness, detox, and plant-based diet routines
• Strong demand in North America and Asia Pacific

Organic Wheatgrass Holds 90% Share of Nature Segment

The organic category thrives as consumers increasingly gravitate toward clean-label, chemical-free nutrition. Premium product positioning and strong adoption across nutraceutical and cosmetics applications are sustaining growth.

Growth Factors:

• Premium consumer preference for purity and safety
• Alignment with vegan, natural wellness, and eco-conscious trends
• Strong uptake in the USA, Germany, and Brazil

Industrial Applications Account for 65% Market Share

Wheatgrass has become a staple ingredient across dietary supplements, capsules, powders, herbal blends, and functional beverages. Demand in pharmaceuticals and personal care continues to rise.

Industrial Strengths:

• High-volume use in supplements
• Expanding role in skincare and pharmaceutical formulations
• Stable growth in Asia and Europe

Bottles Dominate Packaging with 46% Share

Bottles remain the preferred packaging format for wheatgrass juices and powdered solutions due to durability, convenience, and better shelf preservation.

B2C Channels Capture 88% Share

Supermarkets, specialty wellness stores, and online platforms are the dominant sales avenues. E-commerce has grown rapidly, particularly for niche organic brands and subscription-based wellness kits.

Country-Level Insights

United States

The U.S. market is growing at 5.8% CAGR, driven by high prevalence of diabetes, obesity, gluten intolerance, and lifestyle-led health concerns. Strong retail presence and digital wellness adoption support sustained momentum.

United Kingdom

At 2.6% CAGR, growth is shaped by rising vegan populations and expanding detox and immune-support supplement consumption.

Germany

Germany’s 4.2% CAGR reflects its large organic consumer base, stringent certification standards, and expanding nutraceutical and personal care usage.

Japan

The market benefits from widespread functional food adoption and an aging population prioritizing liver detox, digestion, and anti-aging benefits.

France

A moderate 2.9% CAGR, with strong urban demand for organic powders and RTD formats.

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Competitive Landscape

Key players—including Now Foods, Myprotein, Amazing Grass, Navitas Organics, and Synergy Natural—are investing in product diversification, clean-label formulations, and sustainable sourcing. Competitive strategies emphasize:

• E-commerce expansion
• Multi-superfood blends
• Organic certification
• Eco-friendly packaging
• Global retail partnerships

Recent Development:

In March 2025, Grove Collaborative acquired 8Greens, strengthening its foothold in plant-based wellness supplements.

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About Future Market Insights (FMI)

Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 global market research and consulting organization trusted by Fortune 500 companies. With operations in the U.S., UK, India, and Dubai, FMI delivers research-backed intelligence across 30+ industries and 1,200+ markets.