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Wheat Gluten Market Poised for Explosive Growth to USD 39.7 billion by 2035, Driven by Global Shift to Plant-Based Diets

The Wheat Gluten Market is witnessing steady growth, driven by rising demand for plant-based protein, bakery applications, and clean-label food products.
Published 05 September 2025

The global wheat gluten market is on a robust growth trajectory, with a new forecast predicting its valuation will more than double over the next decade. According to market data, the market, valued at USD 16.6 billion in 2025, is projected to surge to an impressive USD 39.7 billion by 2035, exhibiting a strong Compound Annual Growth Rate (CAGR) of 9.1%. This remarkable expansion is a direct result of a fundamental change in global dietary habits, particularly the escalating demand for plant-based foods.

The forecast highlights the increasing number of people adopting vegetarian, vegan, and flexitarian lifestyles due to rising awareness of animal welfare and health concerns like lactose intolerance. This dietary evolution is creating a booming market for meat and dairy alternatives, with wheat gluten—a versatile, high-protein ingredient—at the center of this transformation.

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In fact, a recent survey by the Vegan Society in 2024 revealed that a significant portion of the global population has already tried various plant-based alternatives, with 44% having tasted vegan meat substitutes and 81% having consumed plant-based milk. This trend is expected to be a primary catalyst for market growth in the coming years.

Competitive Landscape and Market Dynamics

The competitive landscape of the wheat gluten market is dynamic, featuring a mix of established global players and emerging regional specialists. Top companies like Crespel & Deiters GmbH, Pioneer Industries Limited, and Cargill Inc., among others, are actively engaged in competitive strategies to capture a larger market share. These strategies include significant investments in research and development (R&D) to innovate new product offerings, as well as strategic mergers and acquisitions to expand their portfolios and global reach. The market's highly competitive nature is driving innovation, leading to a wider variety of high-quality wheat gluten products.

While the market's outlook is overwhelmingly positive, potential challenges exist. The report points to the rising prevalence of celiac disease and gluten sensitivity as a potential headwind. The presence of gliadin in wheat gluten can trigger autoimmune reactions in some individuals, leading to various symptoms and hampering market growth among this specific consumer segment. However, the overall market growth driven by plant-based food consumption is expected to outweigh these concerns, as companies focus on clear labeling and consumer education.

Regional Growth Hotspots

Regionally, North America is identified as a key growth engine for the wheat gluten market. The region’s strong and growing vegan population is a major factor, with campaigns like Veganuary seeing a significant surge in participation. The increasing popularity of meat-free diets and the rising adoption of wheat gluten among athletes and bodybuilders seeking a high-protein, easily digestible alternative, are further bolstering demand.

Asia-Pacific is also poised for substantial growth, securing the second-largest market share in the forecast period. This is attributed to a shift toward sustainable and regenerative food systems, as well as a growing awareness of chronic diseases like diabetes, blood pressure, and high cholesterol. With organizations like the World Health Organization (WHO) highlighting the increasing diabetic population in countries like India and China, consumers are actively seeking healthier food options, creating a fertile ground for the wheat gluten market.

Leading Segments and Future Outlook

The analysis also reveals that in 2025, the liquid segment is the leading product form, holding a 58.6% market share. This dominance is driven by its ease of use and high protein content, making it a preferred choice for manufacturers of processed foods, beverages, and nutritional supplements.

In conclusion, the wheat gluten market is entering a phase of rapid expansion, fueled by a global consumer shift towards plant-based protein. Despite challenges related to gluten intolerance, the market is set to thrive, with key players innovating and expanding their presence in high-growth regions like North America and Asia-Pacific. The forecast of the market value reaching nearly USD 40 billion by 2035 underscores its critical role in the future of the food and beverage industry.

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About the Data:

The data provided in this press release is based on a comprehensive market analysis and forecast report, examining the global wheat gluten market from 2025 to 2035. The study includes detailed competitive analysis, market drivers, restraints, and regional growth projections.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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