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Wallpaper Market 2023, Industry Size, Trends, Share, Growth, Analysis 2028

The global wallpaper market size reached US$ 2.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.18% during 2023-2028.
Published 22 August 2023

IMARC Group, a leading market research company, has released a report titled “Wallpaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. According to the report, The global wallpaper market size reached US$ 2.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.18% during 2023-2028.

Wallpaper is a decorative material that is used to cover and enhance the interior walls of homes, offices, and various other spaces. It serves as an alternative to traditional paint and offers a wide range of design options to create visually appealing and personalized environments. Typically composed of paper or vinyl materials, wallpaper comes in various patterns, colors, and textures, catering to diverse aesthetic preferences. It can range from simple and elegant designs to intricate motifs, making it a versatile choice for interior decoration. Wallpaper adds a touch of sophistication and also allows individuals to express their unique style and creativity. The application of wallpaper involves adhering the material to the wall surface using adhesive. Its durability varies based on the quality of materials used, with higher quality options often offering greater longevity. Additionally, some types of wallpaper are designed to be easily removable, providing flexibility for those who like to update their interior decor regularly. Wallpaper holds significant appeal for both residential and commercial spaces. In homes, it can transform a room's ambiance, creating focal points or accentuating architectural features. In commercial settings, it can establish a cohesive branding identity or contribute to a specific theme. Its aesthetic value, combined with its functional benefits such as covering imperfections in walls, makes wallpaper a popular choice in the world of interior design.

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Wallpaper Market Trends and Drivers:

The steady growth of urban populations worldwide has led to a surge in housing projects and construction activities. As more individuals seek to personalize their living spaces, the demand for aesthetically appealing interior decoration, including wallpaper, has escalated. This trend is particularly prominent in emerging economies due to rapid urbanization. Additionally, the changing consumer preferences for various styles, patterns, and textures have led to a continuous demand for new and innovative wallpaper designs that can transform living and commercial spaces into visually striking environments. Other than this, the expansion of the real estate and hospitality sectors on a global scale has contributed significantly to the demand for wallpaper. Commercial spaces, such as hotels, restaurants, and offices, seek to create unique and inviting atmospheres to enhance customer experiences, thereby driving the need for distinctive interior design elements like wallpaper. Besides this, the rise of online shopping platforms has expanded the reach of wallpaper manufacturers and retailers. Consumers can conveniently explore a wide array of designs and make informed purchasing decisions from the comfort of their homes. This accessibility has not only broadened the market's customer base but has also facilitated global distribution in line with this, manufacturers and retailers have adopted creative marketing strategies to promote their wallpaper products. Collaborations with interior designers, influencers, and home improvement shows have increased consumer awareness and influenced buying decisions. Moreover, homeowners and businesses often opt for renovations and remodeling projects to refresh their spaces without the need for new construction. This has also accelerated the sales of wallpaper as they serve as a cost-effective solution to transform interiors and give them a renewed and appealing look.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Wallpaper Type:

  • Vinyl Wallpaper
  • Non-woven Wallpaper
  • Paper-based Wallpaper
  • Fabric Wallpaper
  • Others

Breakup by Distribution Channel:

  • Online
  • Offline

Breakup by End User:

  • Residential
  • Commercial

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • A.S. Création Tapeten AG
  • All 4 Walls Wallpaper
  • Asian Paints Ltd.
  • Brewster Home Fashions
  • Erismann & Cie. GmbH
  • F. Schumacher & Co.
  • Grandeco Wallfashion Group Belgium NV
  • Gratex Industries Ltd.
  • Laura Ashley Holdings plc
  • Marburger Tapetenfabrik
  • Osborne & Little
  • Sangetsu Corporation
  • York Wallcoverings Inc.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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