Vietnam Generative AI Market Size, Share, Top Companies, Forecast 2025-2033

Vietnam Generative AI Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024:USD 170.8 Million

Market Forecast in 2033:USD 1,236.4 Million

Market Growth Rate (2025-33): 23.4%

Vietnam generative AI market size reached USD 170.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,236.4 Million by 2033, exhibiting a growth rate (CAGR) of 23.4% during 2025-2033. Continuous advancements in the information technology (IT) sector, along with the rising of generated data, are primarily driving the market growth.

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Vietnam Generative AI Market Trends and Drivers:

Vietnam’s Generative AI (GenAI) landscape is moving from experimentation to strategic execution at a remarkable pace. Enterprises across key sectors—manufacturing, financial services, and retail—are no longer just testing the waters; they’re embedding GenAI into core business functions to improve operational agility, enhance customer engagement, and unlock faster innovation cycles. In manufacturing, particularly in verticals like automotive and electronics, GenAI is accelerating complex design iterations, cutting both time and cost. In financial services, AI-generated content is driving personalized customer outreach, while backend systems benefit from streamlined document processing and AI-assisted code generation. Retail and e-commerce players are using GenAI to generate product descriptions, simulate customer journeys, and personalize experiences in real-time at scale. These are not mere tech showcases—they’re proving their worth with measurable ROI, making GenAI adoption a boardroom-level priority. What’s helping this uptake is Vietnam’s maturing digital infrastructure: better connectivity, rising cloud adoption, and broader digital literacy are all breaking down traditional barriers, empowering even mid-sized enterprises to engage meaningfully with the GenAI ecosystem.

But the country’s success in this space won’t be built on technology alone—it hinges critically on its people. Vietnam already boasts a strong software engineering talent base, but GenAI introduces a new level of complexity. The real bottleneck lies in the availability of deep expertise in machine learning ops (MLOps), large language models, and applied AI use cases. A concerted national effort is now underway to bridge this gap. Universities are rapidly integrating specialized AI programs, and multinational tech companies are investing in Vietnam’s human capital by setting up R&D hubs in cities like Ho Chi Minh and Da Nang. Meanwhile, local champions such as FPT, VinAI, and Viettel AI are not only upskilling their workforce but also working on proprietary Vietnamese-language models that are contextually relevant. These efforts mark a pivotal shift—Vietnam is no longer just adopting foreign platforms but starting to shape its own GenAI capabilities. There’s increasing focus on solutions tailored for local industries: think AI models optimized for agriculture, or generative tools that reflect Vietnamese language, culture, and commercial nuance. This homegrown approach is not only strategic—it’s necessary for long-term resilience and regulatory compliance.

Speaking of regulation, Vietnam’s GenAI market sits at the intersection of immense opportunity and increasing scrutiny. The regulatory framework is still taking shape, but the direction is clear. Ministries such as the MIC and MOST are actively drafting policy guardrails aimed at unlocking AI’s economic value while addressing risks like data misuse, deepfakes, IP concerns, and algorithmic fairness. The foundation is already there, with the Personal Data Protection Decree (PDPD) setting precedent. Future legislation is expected to include requirements for content watermarking, ethical model training practices, and defined accountability for AI-generated outputs. While these policies will introduce compliance responsibilities, they are also crucial for building long-term trust and stability in the ecosystem. For businesses and investors, this adds a layer of certainty that can enable bolder innovation. More importantly, it signals to the international community that Vietnam is serious about building a responsible, competitive AI ecosystem—not just as a consumer, but as a regional innovator in trustworthy, culturally aligned GenAI solutions.

Vietnam Generative AI Market Industry Segmentation:

Offering Type Insights:

• Image
• Video
• Speech
• Others

Technology Type Insights:

• Autoencoders
• Generative Adversarial Networks
• Others

Application Insights:

• Healthcare
• Generative Intelligence
• Media and Entertainment
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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